Cadillac has no plans to produce the Elmiraj Concept

Article by Christian A., on August 22, 2014

The Cadillac Elmiraj Concept made quite a buzz when it was unveiled last year at the Pebble Beach Concours d’Elegance and at the Frankfurt Motor Show. Still, despite the positive feedback, Cadillac is not planning to produce such a vehicle, as it is a “no brainer” from a marketing point of view.

These words came from Uwe Ellinghaus, Cadillac’s marketing chief. Cadillac chief engineer Dave Leon is worried that such vehicles generate excitement among Cadillac fans but could haunt the brand if they are not produced.

The Elmiraj Concept was powered by a 4.5-liter twinturbocharged V8 engine that generated 500 hp and 500 lb-ft (678 Nm) of torque. With a length of 205 inches, the Elmiraj Concept is 3 inches longer than the XTS, company’s biggest offering, and previews the new Cadillac LTS flagship sedan.

Boasting of a heritage of imaginative designs, Cadillac treats concept cars as a way to project design forward instead of overstating or teasing future production models. This was the mindset behind the new Cadillac Elmiraj, which is essentially a new territory for Cadillac Art & Science.

Clay Dean, executive director of advanced design, remarked that the new Elmiraj follows the Ciel Concept in Cadillac’s quest for the personas of true luxury. He noted that the Elmiraj was derived from the simple persona of "the drive," which he describes as the visceral experience of driving a great luxury coupe. Dean remarked that the project is an expression of the confidence and poise that a driver feels while piloting a high-performance car -- an essential element of top-level luxury.

The new Cadillac Elmiraj boasts of a dramatic proportion that conveys both power and performance. Its performance-oriented form, spaciousness and elevated status are defined by its long dash-to-axle front profile, long wheelbase and clean body side. Its fast cabin is integrated in a fuselage in which taut fender lines interpolate through the concept’s full sectioned body.

Meanwhile, Cadillac's vertical light signature can be found in both headlamps and tail lamps. The sheet metal features a subtle feature line that extends the full length of the sides, thereby connecting the vertical front to the rear elements.

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