Cadillac hikes output of Escalade SUV over strong demand

Article by Christian A., on January 16, 2015

Strong demand for the Cadillac Escalade SUV amid has prompted the carmaker to increase its output. According to Cadillac chief Johan de Nysschen, production of Escalades at GM’s Arlington, Texas, assembly site will be expanded to bring over 2,000 more SUVs – which means the luxury brand has an annual supply of 32,000 trucks.

In 2013, Cadillac managed to sell 30,469 MY2014-2015 Escalade and Escalade ESV models. Supply for the Escalade has been tight since its launch last year, with dealers saying that customers who purchased the SUV had to wait for a month or more before receiving their units since the vehicles were being held at the plant for quality inspections and last-minute fixes.

GM product chief Mark Reuss remarked that the carmaker has taken extra time to get the SUV’s hand-stitched interior right. “We’re learning how to make that at rate with high quality,” Reuss said.

Likewise, De Nysschen disclosed that that axle supply has been limited, thereby restricting the SUV’s availability. He noted that Cadillac dealers only have around a 15-day supply of Escalades.

He told Automotive News that Cadillac’s supplier is “challenged to ramp up production quickly.” Dealers, meanwhile, have divulged that most customers of the MY2015 Escalade have been paying the full sticker price. The base MY2015 Escalade has a starting price of $74,960 while the Platinum model carries a tag $96,865.

From its very beginning, the Cadillac Escalade quickly established the benchmark for luxury SUVs with a blend of daring design, strong abilities, and sumptuous appointments for up to eight. The three generations that followed brought customers of luxury SUVs to bestow icon grade upon it. The 2015 Escalade adopts design and technological components from Cadillac's expanded product line to lift the company's signature SUV.

The 2015 Escalade goes into production in Arlington, Tx., in spring 2014. The vehicle line-up will comprise of the standard Escalade model, along with an extended-length ESV edition, offering a 14” longer (355 mm) wheelbase and about 20” (508 mm) increase in total length, optimising room for passengers in the third row and 60 per cent more storage room behind the third-row seats than in the Cadillac Escalade.

Available in 2WD and 4WD, the Escalade has an all-new 6.2L V-8 engine that is stronger and more effective than prior models. Cadillac's Magnetic Ride Control, the fastest reacting suspension system in the world, now comes standard and provides accurately controlled drive performance.

The exterior has clean, new, and more elegant shapes, highlighted with intense LED lights.

The all-new interior has materials that are cut and sewn as well as wrapped, with optional wood trims selected for sophistication and realism. Seats feature designs for greater comfort and for a more sculptured appearance. The all-new interior is extraordinarily quieter, as well, due to a firmer new body framework, newly improved acoustic elements, and Bose Active Noise Cancellation advances.

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