Cadillac launches Vogue.TV series about stylist Erin Walsh

Article by Anita Panait, on May 9, 2013

Cadillac has launched a four-part series dubbed “Style Driven” on Vogue.TV. The series centers on the life of in-demand fashion stylist Erin Walsh, as she creates outfits for guests attending the famous Costume Institute Benefit at The Metropolitan Museum of Art in New York City. The video series follows Walsh as she makes her way through New York City in a Cadillac SRX picking dresses and jewelry for Gerwig.

Throughout the series, Walsh offers insights into her process, the importance of the Met Gala and how Cadillac helps her make everything possible. The video series follows Walsh as she travels through New York City in a Cadillac SRX, picking dresses and jewelry for actress Greta Gerwig for the Met Gala. Throughout the four video vignettes, Walsh could be seen providing insights into her process as well as the importance of the Met Gala. She could also be seen describing how Cadillac helps her make everything possible.

Walsh remarked that she has always marveled at the “synchronicity of form and function in creative design.” She said that for her, “something beautiful, especially when it comes to fashion, should be made with an attention to detail that reflects this aesthetic.” She noted that it is “not inherent to design” but takes a particular attention to detail and one that she looks for in brands capable of “consistently guarding the marriage of art and commerce.”

She then remarked that Cadillac is an example of this. The annual Costume Institute Benefit features a who’s who in fashion and culture and is attended by celebrities from film, music and fashion. Cadillac will also provide VIP valet service to a select group of celebrities attending the event.

“Fashion and design are territories that easily mesh with Cadillac’s Art and Science philosophy,” said Melody Lee, director of brand and reputation strategy. “Working with the team on the Vogue.TV video series to showcase Erin’s unique approach in creating beautiful style ensembles is quite similar to the meticulous craftsmanship that goes into the design of Cadillac vehicles like the SRX.”

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