Cadillac models featured in Bergdorf Goodman Magazine

Article by Anita Panait, on May 30, 2013

The June 2013 issue of fashion-focused Bergdorf Goodman Magazine will feature several Cadillac models alongside vintage-inspired collections. In a statement, Cadillac said that the fashion story in Bergdorf Goodman Magazine will pay tribute to the history of American style from the beginning of the 20th century. According to the magazine, this is the first time that it has had a non-fashion partner in a fashion story.

This is, however, not the first time that the two entities worked together, according to a Cadillac spokeswoman. Cadillac recently sponsored a premiere of the documentary "Scatter My Ashes at Bergdorf's" at the 2012 Fashion Week. Cadillac spokeswoman Jordana Strosberg told Automotive News in an e-mail that the carmaker is “elevating and expanding the brand,” launching the next phase of a long-term mission to reclaim its place within the “highest levels” of the global luxury market.

She noted that Bergdorf Goodman was “a natural fit” since fashion and design are areas that easily suits with Cadillac's art and science philosophy.

Cadillac vehicles like the 1912 Model 30, 1953 Le Mans and 2011 Ciel concept will be featured in the Bergdorf Goodman Magazine story alongside vintage-inspired designer collections. Photographer Arnaud Pyvka used pieces by designers like Michael Kors, Oscar de la Renta and Marc Jacobs. Pyvka held the photo-shoots at historic General Motors locations around Detroit, including at GM's Design Studio and climatic wind tunnel in its Technical Center.

Some shots were also made at the GM Heritage Center. The 24-page editorial spread will appear on the cover and inside of the magazine’s June issue, which will be available this week in stores and later in homes. Mallory Andrews, senior vice president of sales promotion, marketing and public relations at Bergdorf Goodman, said in a statement that Cadillac is a perfect partner for the organization, since both are iconic American companies that represent luxury and American heritage. [source: Cadillac]

Topics: cadillac

If you liked the article, share on:

Comments

Recommended

The first time Porsche revealed the Panamera Sport Turismo to the public was during the 2017 Geneva Motor Show earlier this year. And now it has already entered production, and...
by - July 27, 2017
Autocar has got some juicy rumours for us regarding a new McLaren hypercar. The British publication has inside sources claiming that a new model will be added to the Ultimate...
by - July 27, 2017
Ferrari has recently launched the New Power15 extended warranty program. The company developed this program in response to the notion that supercars are very expensive to maintain. Truth be told,...
by - July 27, 2017
The UK it seems is about to take the same road as its neighbouring country France by banning sales of petrol and diesel vehicles beginning 2040. As reported by The...
by - July 27, 2017
What has BMW been up to lately? The company recently announced that they are currently focusing on electrification, and so far, their new architecture will enable “electrification of every model...
by - July 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries