The June 2013 issue of fashion-focused Bergdorf Goodman Magazine will feature several Cadillac models alongside vintage-inspired collections. In a statement, Cadillac said that the fashion story in Bergdorf Goodman Magazine will pay tribute to the history of American style from the beginning of the 20th century. According to the magazine, this is the first time that it has had a non-fashion partner in a fashion story.
This is, however, not the first time that the two entities worked together, according to a Cadillac spokeswoman. Cadillac recently sponsored a premiere of the documentary "Scatter My Ashes at Bergdorf's" at the 2012 Fashion Week. Cadillac spokeswoman Jordana Strosberg told Automotive News in an e-mail that the carmaker is “elevating and expanding the brand,” launching the next phase of a long-term mission to reclaim its place within the “highest levels” of the global luxury market.
She noted that Bergdorf Goodman was “a natural fit” since fashion and design are areas that easily suits with Cadillac's art and science philosophy.
Cadillac vehicles like the 1912 Model 30, 1953 Le Mans and 2011 Ciel concept will be featured in the Bergdorf Goodman Magazine story alongside vintage-inspired designer collections. Photographer Arnaud Pyvka used pieces by designers like Michael Kors, Oscar de la Renta and Marc Jacobs. Pyvka held the photo-shoots at historic General Motors locations around Detroit, including at GM's Design Studio and climatic wind tunnel in its Technical Center.
Some shots were also made at the GM Heritage Center. The 24-page editorial spread will appear on the cover and inside of the magazine’s June issue, which will be available this week in stores and later in homes. Mallory Andrews, senior vice president of sales promotion, marketing and public relations at Bergdorf Goodman, said in a statement that Cadillac is a perfect partner for the organization, since both are iconic American companies that represent luxury and American heritage.
Earlier this year in January, the Cadillac ATS and Ram 1500 were named as 2013 North American Car and Truck of the Year respectively by a jury of automotive journalists. The Cadillac ATS managed to beat fellow 2013 North American Car of the Year finalists Ford Fusion and Honda Accord, while the Ram 1500 bested the Ford C-Max and Mazda CX-5 in the Truck of the Year finals.
The car of the year award by the Cadillac ATS marks the first for the luxury brand and fifth for General Motors. On the other hand, Chrysler Group won the Truck of the Year award for the third time.
The decisions for the awards were made by 49 automotive journalists from the US and Canada, representing a number of magazines, newspapers, Web sites, TV and radio. [source: Cadillac]