Cadillac mulls adding large crossover under Escalade name

Article by Anita Panait, on October 9, 2013

Cadillac is mulling adding a large crossover to its lineup, branding it under the Escalade name. Bob Ferguson, senior vice president of global Cadillac, remarked after unveiling the redesigned 2015 Escalade that that there is “a lot of equity in Escalade,” adding that he would like to “explore the notion of other vehicles” that would carry the brand name.

Ferguson noted that customers have different tastes with regards to vehicle types. He said that while some people love a certain vehicle, there are others who would say that they like another type of vehicle that offers a different ride and a different experience.

According to Ferguson, product planners at General Motors "are still looking at" a large unibody crossover to complement the Escalade SUV, which is still underpinned by a truck-like body-on-frame platform. 

GM currently sells three large, seven-passenger crossovers underpinned by same unibody platform dubbed as Lambda: the Buick Enclave, GMC Acadia and Chevrolet Traverse.  The crossover segment is currently one of the fastest growing segments in the auto industry.

Although the fourth generation of the Cadillac Escalade comes with a completely new design, it is still immediately recognizable as Cadillac's fancied flagship SUV. Many of the tweaks were made inside the cabin, in which greater levels of luxury is converged with the latest technologies.

Bob Ferguson, senior vice president for Global Cadillac, remarked that the carmaker’s growth is setting the ideal stage for the new Escalade to take a major leap forward. He quipped that for the 2015 model year, the Escalade is entirely new and boasts of higher levels of design and technology, which should allow it to take the lead among luxury SUVs.

Since it was launched, the Cadillac Escalade immediately set the standard in the luxury SUV segment, thanks to its effective combination of bold design, dynamic capability and luxurious interior that could accommodate up to eight occupants. Three generations later, the Escalade has proven to be a true icon in the luxury SUV segment. The fourth generation of the luxury builds on this legend, taking the brand’s latest design and technical elements to further raise its status to a whole new level.

The premium carmaker plans to start production of the 2015 Escalade in Spring 2014 in Arlington, Texas, with the product line to include the standard Escalade and the extended-length ESV edition. With an overall length and wheelbase that is longer by 20 inches (508 mm) and 14 inches (355 mm), respectively, the ESV edition offers maximized space for third-row passengers as well as 60 percent more cargo room behind the third-row seat.

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