Cadillac preparing to welcome back hundreds of franchisees

Article by Christian A., on August 26, 2010

Cadillac will reabsorb 400 to 500 franchises that it rejected during the bankruptcy of General Motors Co. in 2009 but new sales chief Kurt McNeil said that it will have to keep a key part of the original plan.

Cadillac initially wanted to rebuild sales with only about 500 dealerships in large metro markets but in an interview days ago, McNeil said that all dealerships, both big and small, should be able to provide the customer service of a big-city store.

Arbitrations and settlements are expected to end this summer. Many of those that will be taken back into the company are small dealerships.

Last March, McNeil had taken over as Cadillac's US sales chief during GM's sales and marketing shake-up. He said that "drastic changes" will be made but the company would now focus on continuing to improve its network. 

At the start of 2009, Cadillac had 1,400 stores so even with the reinstatements, it would still have a dealer network that's leaner than before.

McNeil said that it's possible that there will be further reductions. He also said that the company would have to resolve the issue of having too many stores in a metro area. [via autonews]

If you liked the article, share on:

Topics: cadillac, dealer

Comments

Recommended

Earlier in November at the 2017 SEMA Show in Vegas is when Hennessey unwrapped the Venom F5 to all of us. But it was actually first introduced as a concept...
by - November 22, 2017
Mercedes-Benz just made an announcement that the 2018 E Class Cabriolet has finally landed in the United States. If you had not known, the E Class will be positioned in...
by - November 22, 2017
After a somewhat successful fray into the automotive market in China, the resurrected German automobile brand Borgward is finally heading to Europe, bringing along with it the Borgward BX7 sports...
by - November 22, 2017
Automotive industry veteran Bob Lutz has once again spoken out against Tesla. Known as one of Tesla Motors’ greatest skeptics, Lutz had stated two years ago that the Silicon Valley...
by - November 22, 2017
Dubai is one of the few countries where expensive cars are the norm, many of which are specially modified as well. And this just in: Bentley has debuted the new...
by - November 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries