Cadillac wants to boost the confidence of customers who are looking for a used luxury vehicle by relaunching its certified pre-owned program. Cadillac believes that by doing so, the resale value of Cadillacs will also increase. In the latest rankings by IntelliChoice, Cadillac’s certified pre-owned program was rated higher than programs from Mercedes, Lexus, Audi and BMW.
This spring, Cadillac will start offering its enhanced certified pre-owned program, which consists of a tougher vehicle inspection system, a six-year, 100,000-mile limited warranty, 24-hour roadside assistance during the warranty period and courtesy transportation for warranty services.
Kurt McNeil, vice president of Cadillac Sales and Service, said that in the luxury segment, pre-owned vehicles are most frequently what introduce new customers to the brand.
Cadillac wants to tell customers that it stands behind the quality of its pre-owned vehicles. Cadillac’s program will be boosted by competitive financing options.
For the months of May and June, qualified buyers will be able to take advantage of Cadillac’s offer of the first three monthly payments to have interest rates as low as 1.9%.
Under this program, each buyer of a Cadillac certified pre-owned vehicle will get a 172-point vehicle inspection and reconditioning certificate that includes a road-test, validation of key mechanical components, interior and exterior detailing, and up-to-date maintenance services. A vehicle history report will be provided to the customers.
Most of the vehicle’s major mechanical components, such as the engine, transmission, axles, struts, heating and air conditioning system and door and sunroof assemblies, will be covered in the limited warranty on Cadillac’s certified pre-owned vehicles. To promote this program, Cadillac is running advertisements on TV, radio, print media, and online outlets too.