Cadillac responds to speculations on naming strategies for sedan lineup

Article by Anita Panait, on July 26, 2012

Cadillac would name its next sedan as YTS and ZTS! This is all speculation but this could well be the case, considering that a Cadillac spokesman has confirmed that the first letter in each vehicle model is in ascending alphabetic order, based on its size and based on its size and place in the lineup. The current naming formula that Cadillac uses for calling its sedan lineup is the blank-T-S.

With that, customers hoping for a new sedan model from Cadillac could expect the carmaker to dub new sedan models that are larger than the XTS as YTS and ZTS, alphabetically speaking.Cadillac just rolled out the XTS in June, with the smaller ATS in August. A redesigned CTS will follow suit late next year.

Who’s to say that Cadillac won’t name its long-awaited flagship sedan as the YTS! However, General Motors, Cadillac’s parent, could abandon its naming strategy and dub the next sedan with a creative name. Doing that would go against the alphanumeric naming trend that has become a practice in the luxury vehicle market.

GM has in the past named a sedan without using its alphanumeric naming formula. That sedan was the 2005 Cadillac DeVille. But the name did not stick and GM renamed the DeVille as the DTS.

Cadillac’s current naming strategy allows GM to methodically position its sedan lineup to go face-to-face with rivals BMW, Audi and Mercedes which are also using the alphanumeric formula for their lineups. While Cadillac has yet to choose a name for its upcoming range-topping flagship sedan, its rivals already have: BMW 7 series, Audi A8 and Mercedes-Benz S class. As for Cadillac? Well, luxury customers and the interested public will find out sooner or later.

The new 2013 XTS is the latest entry to the luxury sedan lineup of Cadillac. It will also be the brand’s more advanced, technology-wise, production model. Even if it is indeed larger when compared to the CTS, it still has many of the qualities Cadillac is known for like dramatic pressure, elegance, and space.

One change though is that Cadillac used technically advanced processes in order to adapt the 2013 XTS for a new range of luxury car customers. With the brand recently revamping its lineup, the new 2013 XTS is expected to be placed just above the CTS family.

Powering it is the direct-injection 3.6-liter engine and with the addition of an all-wheel drive system means that the brand is making a change in introducing a luxury sedan that has enough space with performance that is more efficient than ever.

The 2013 XTS also serves to introduce the CUE. CUE stands “Cadillac User Experience” and offers a wide-ranging in-vehicle experience that includes an intuitive design and is combined with media control and information command and control that are considered as firsts in the auto industry. However the 2013 XTS also has a number of other cutting-edge technologies aside from the CUE connectivity and interface.

It will be the sole luxury sedan to have the Magnetic Ride Control included as a standard feature. For those not familiar, this is known to many as the fasting reacting suspension system in the world. Other advanced technologies in the 2013 XTS ensure the safety and the vision of the driver.

According to Cadillac Marketing Vice-President Don Butler, the 2013 XTS makes use of a new formula when it comes to luxury while at the same time being driven by innovative technology.

He added that the 2013 XTS best represents the evolution of the Art & Science principle of the brand which is to have the refinement in design as expected from a Cadillac but to combine it with the best technical ideas. The 2013 XTS is scheduled to arrive at various authorized showrooms across the U.S. and Canada by the spring of 2012.

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Topics: cadillac, lineup

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