Cadillac to unveil new concept at Pebble Beach Concours d’Elegance

Article by Anita Panait, on August 15, 2013

Cadillac will unveil to the public a new design concept at the upcoming annual Pebble Beach Concours d’Elegance in California. The new design concept will become part of a public exhibit that includes the Cadillac newest production models as well as some of its most influential historic cars. The brand will hold its public exhibit at Peter Hay Hill Golf Course, which is adjacent to the Pebble Beach Resort, starting August 16 until August 18, from 9 a.m. to 6 p.m.

Visitors are encouraged to register to test drive new Cadillac models, like the ATS sport sedan.  Cadillac’s heritage exhibit includes three personal luxury coupes -- 1967 Eldorado, a 1965 Coupe Deville, and a 1937 Series 90 V16 – all expressing the brand lineage of dramatic design and performance.

Cadillac’s V series and Vsport cars will be featured at the sold-out The Quail, A Motorsports Gathering. Visitors could have a chance to drive Cadillac performance cars like the 2013 ATS 2.0 T and 2013 CTS-V Coupe. At the eve of the public exhibit, August 15, Cadillac will host a private reception for the global debut of the new concept.

Cadillac CTS premium midsize sedan enters the 2014 model year with higher levels of performance, luxury as well as technology.

Now in its third generation, the CTS is underpinned by the high-performing rear-drive platform that also underpins the Cadillac ATS sport sedan, allowing Cadillac to further penetrate the class of midsize luxury sedans. When launched, the new CTS would be the lighter car in the segment and the most agile vehicle in its class. Its overwhelming performance is made possible by an array of dynamic powertrains, including the new Cadillac Twin-Turbo engine and eight-speed automatic gearbox.

Bob Ferguson, vice president for Global Cadillac, remarked that the new 2014 Cadillac CTS sedan delivers an elegant combination of exciting performance, well-crafted design, and advanced technology. He noted that the CTS has been Cadillac's centerpiece and is now larger – both figuratively and literally – to challenge the best in the world.

Representing an evolution of Cadillac’s Art & Science design philosophy, the new CTS is given a longer, lower and sportier proportions. Compared to its predecessor, the 2014 Cadillac features an overall length and a wheelbase that is longer by 5 inches (127 mm) and 1.2 inches, respectively. Moreover, the roofline and the cowl of the third generation are around an inch lower than on its predecessor.

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