Cadillac will trim CTS output to boost ATS sales

Article by Christian A., on November 23, 2012

Cadillac's new ATS compact sedan has yet to steal sales away from its target rivals, which include the BMW 3 series. Rather, the ATS is sinking its bigger sibling, the Cadillac CTS. The new ATS was launched in September. But CTS sales in October 2012 fell by 40% when compared to sales in October 2011. According to Edmunds.com, potential ATS buyers typically consider the CTS too.

Fortunately for Cadillac, the 3 Series is also on the buyers’ list. Cadillac's U.S. sales chief Chase Hawkins explained that this overlap is expected when a new nameplate enters a lineup. However, he emphasized that General Motors is prepared for this occurrence. Hawkins added that GM will cut back on its CTS output next year so that CTS sedans and coupes won’t pile up on dealer lots.

This also prevents GM from attaching huge incentives or dumping them into rental fleets. GM had done these in the past and until today, the Cadillac brand has yet to totally recover. Hawkins said that it was in their plans for ATS to attract some CTS customers.

He added that as time passes, there will be less cross-shopping. This is because the next-generation CTS would be longer and more expensive when it arrives at showrooms by late 2013. This leads to distinguishing the CTS further from ATS. It also enables CTS to be more competitive against BMW's 5 series and mid-sized luxury sedans.

2013 ATS illustrates Cadillac's design styling language in a fresh proportion. The vehicle adapts the hallmark design and fine-tuning cues of a compact Cadillac. It also maintained yet developed the standard accuracy and technological components for which the brand is renowned.

A wide front and rear tracks and long wheelbase are vital elements that make the model achieve its anchored stance. Its wheelbase is 109.3 inches long. This characteristic is improved by a sheet metal and short overhangs. The former appears like it wraps the tires firmly. The wheels may come in standard 17 inches and in 18 inches guise.

The vertical lighting components of the vehicle include the active grill shutters, the latest LED front signature lighting and the illuminating door handles. These elements afford the new model its cutting-edge design and functionality. To lessen turbulence and improve fuel efficiency at particular speeds, the grilles are shut close.

A driver-focused interior with integrated technology and constructed components matches the exterior elements well. Altogether, they make for an advanced ride experience. Beginning with the positioning of the foot pedals up to the location of the shifter, the vehicle is intended for an easy and intuitive ride experience. Performance seats have power-adjustable reinforcements to enhance lateral support during high-load cornering.

An instrument panel that wraps a center stack and the doors adds the intuitive atmosphere in its interior. Light-emitting diode lights for the striking gauge cluster allow flawless viewing in all lighting conditions. On the other hand, ambient lighting emphasizes the console and doors’ components.

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