Camry helps Toyota to post a 44.3 percent increase in April sales

Article by Christian A., on May 1, 2012

Thanks to models like Camry and Camry Hybrid, Toyota posted a 44.3 percent sales increase in April in the United States. Toyota sold 99,450 units in April and the combined sales of Camry and Camry Hybrid hit 36,820 units, an increase of 36.1 percent year-over-year. Prius sales also recorded its best ever April as sales hit 25,168 units showing a 126.9 percent increase comparing with April 2011.

Toyota Corolla sales also saw a 15.2 percent increase (24,804 units) over the year-ago month. Toyota Avalon sales saw a 20.9 percent increase with sales of 2,881 units. Toyota light trucks sales also saw a 6.5 percent compared to April 2011 with 61,043 units.

The RAV4 was the bestseller in April as Toyota sold 15,196 units, a 9.7 percent increase over last year. Highlander and Highlander Hybrid reported combined sales of 9,352 units, while the 4Runner sales hit a record 3,783 units, increasing 5.7 percent.

Toyota sold 10,901 Tacomas, an increase of 16.7 percent over April 2011. The Tundra reported sales of 7,219 units, while the Sienna recorded sales of 9,451 units.

The Toyota Camry has been the best-selling car in the U.S. for a total of 13 years over the last 14. In fact, it held that record for 9 years straight. First unveiled back in 1983, the Camry would serve as the basis for what would become the modern midsize sedan. According to Toyota, since then it has sold at least 15 million units around the world.

When initially introduced, the Camry was able to set new standards as it relates to Reliability, Quality, and Dependability. Back then, it also offered a ride that was quiet as it was comfortable. The 2012 Camry, the seventh generation of this range, comes with a refined and audacious design mixed in with better driving dynamics, a ride that is quieter than ever, and an interior that offers more space.

Now add in the advanced multi-media technology and fuel economy and safety features that are top of the class. All of these combined make the new model the best Camry the brand has ever made.

Like with the previous generations, Toyota will once again be offering customers of the Camry to choose from three powertrains. Regardless of what they decide to go with, each of the powertrains has been improved under this new version so that performance is more responsive with fuel economy being greater.

One of these will have the four-cylinder 2.5-liter engine which will now have 178 hp, 9 hp better than the prior version. Peak torque meanwhile is at 170 lb.-ft. In terms of fuel economy, EPA-estimated rating 25 mpg for city and 35 mpg for highway.

Combined fuel economy is 28 mpg, better than the one in the sixth generation Camry. This new engine also has the Dual Variable Valve Timing-intelligent, or Dual VVT-i. This feature manages the timing of the valve not only on the intake but also for the exhaust camshafts. With this, efficiency, and not to mention performance, are both optimized regardless of the speed.

In addition, the inclusion of the ACIS, or Acoustic Control Induction System, guarantees that the torque is optimized across a wide range of engine speed. Toyota Division Group Vice-President and General Manager Bob Carter shared that the 2012 Camry is a good example of what happens when the values the range is known for, like safety, reliability, efficiency, and comfort, are taken to new levels.

These are then combined, he continued, with a design that is clearly more appealing and a driving experience that is more engaging. Carter added that as it stands today, the competition within the midsize sedan class has never been fiercer. Through the Camry, Toyota hopes to maintain the top position while ensuring that it has a wider appeal, he said further.

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