There are multiple speculations on the price of Cadillac’s flashy and fuel-sipping ELR plug-in hybrid at the Detroit Auto Show. The coupe would only arrive in showrooms after at least a year so it’s still too early for General Motors officials to talk about pricing. The estimates that have been mentioned so far range from the low $50,000s to upwards of $70,000.
There’s such a wide variation since GM may be going about it in two different ways. First, it could be priced low so that GM could achieve modest volumes for the ELR so it can continue to bring down the per-unit component costs of the Volt powertrain. A second view is that that it could be priced in the mid-$60,000s or higher to test if the Cadillac brand has been truly revived.
Jim Hall, principal of research firm 2953 Analytics Inc. in suburban Detroit, said that the company doesn’t know if the piece-cost reduction of the Voltec drivetrain is more significant than Cadillac's image improvement.
Some critics think that Cadillac will want to raise the price to suggest exclusivity. Cadillac executives think that its hybrid isn’t just a dressed up Volt and could offer bold styling, interior luxury and unique powertrain that none of its competitors offer.
Cadillac’s latest design is characterized by a new, progressive theme and proportion displayed by the aggressive, forward-leaning profile of the Cadillac ELR. The ELR takes inspiration from the 2009 Converj concept, carrying over almost all of its design cues. A prominent, sweeping body line adds extra oomph to its overall shape which sits on 20-inch wheels protruding from the edges of the body.
Cadillac’s design philosophy is guided by Art and Science – dramatic and provocative designs with a kick of innovation. The ELR, as per Cadillac design director Mark Adams, represents a whole new dimension of Cadillac’s guiding philosophy which makes it stand out against all other luxury coupes from major luxury brands worldwide.
The ELR has signature vertical (day and night) headlamp and taillamp elements which have been traditionally used by Cadillac since 1948.
Special attention is given to its aerodynamic design: by managing airflow, the ELR slips through the air with minimal drag. It comes with a flush front fascia and grille featuring active shutters located behind the grille opening and tapered fascia corners; all of which function to allow air to flow easily around the car, thus, reducing drag. The rear is designed with sharp edges and a “carefully designed” spoiler which also helps manage airflow around the vehicle. Reducing turbulence and drag is the aggressive rake on the ELR’s windshield and back glass, which also reduce its coefficient of drag to 0.305.