Car production footprint in Europe is safe, says Volvo CEO

Article by Christian A., on November 11, 2013

The slump in sales of Volvo Car Corp. in Europe may be coming to an end, according to CEO Hakan Samuelsson. He also said that figures will be “slightly better” in 2014 and 2015. He observed European sales to be levelling out and thinks that even with the long-term overcapacity in the region, its car production footprint in Europe is safe.

When interviewed by Automotive News Europe sister publication Automotive News, Samuelsson said that Volvo is in a good position with two plants in Europe and so he doesn’t think that the overcapacity issue will be a factor. He explained that Volvo is flexible and will be able to cope with the volumes being a bit lower. From the start of the year until October, the brand’s European sales had fallen by 4% to 181,434 units.

However, its overall 10-month global volume was flat at 346,844 units due to the high demand in China, where series production of the Volvo S60L in Chengdu had begun this week.

Volvo’s plants in Europe are located in Gothenburg, Sweden, and Ghent, Belgium. In these two countries, several factors have already shut down due to the poor sales in the region.

Its sales are likely to fall for a sixth consecutive year in 2013, with registrations on pace to drop to about 12 million units from 16 million in 2007.

Volvo was buoyed up by the V40, which made its debut late last year and by the V40 CC, which went on sale this year. Through October, Volvo was able to sell a combined 79,555 units of the cars worldwide. Most of the volume has been in Europe.

These are impressive numbers, considering that these cars are not available in the U.S., something that Samuelsson wants to change.

He said that the market is downsizing and so premium cars that are a bit smaller than the V60 (such as the 40 series) could have a presence. He is aiming for these cars to soon arrive in the U.S. [source: automotive news - sub. required]

Topics: volvo, europe, production

If you liked the article, share on:

Comments

Recommended

BMW has given the 2018 1-Series a facelift, and they have just released a ton of new photos and a couple of videos to show us what it’s got. Nevertheless,...
by - July 24, 2017
When Chevrolet came out with the 2018 Equinox last September, the facelifted model was offered in a diesel option for the first time, plus it weighed much less at 400...
by - July 23, 2017
If you are a huge fan of the hardcore GTS version, you probably know that the closest you could get to that model is the upgraded model of the M4...
by - July 23, 2017
Audi’s intention to bring out the Renn Sport Racing version of the Q5 was made clear when it unveiled the Audi SQ5 at the 2017 Detroit Motor Show early this...
by - July 22, 2017
Kia’s Sorento midsize sports utility vehicle is reaching its mid-cycle for the 2018 model year. Thus, its fans, enthusiasts and satisfied customers are expecting the Sorento to receive an update...
by - July 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries