Carmakers buy $60 million worth of ads for 2013 Super Bowl

Article by Anita Panait, on January 28, 2013

The Super Bowl remains to be one of the top attractions for carmakers seeking to reach more people with their advertisements. In fact, as of late last week, eight auto industry players had disclosed intentions to air 11 advertisements – for a total of around $60 million -- during the Super Bowl 47 scheduled on Feb. 3, 2013. However, the figure excludes Chrysler, which still has to disclose any plan to air commercials in Super Bowl 47.

Sources, however, told Automotive News and Advertising Age that Chrysler will be securing a commercial spot in the upcoming Super Bowl. According to Advertising Age, an advertiser has to shell out around $3.7 million to secure a 30-second spot during the big game between the San Francisco 49ers and the Baltimore Ravens.

Carmakers have been maximizing the use of the Internet, particularly, social media and sharing sites, to provide a glimpse of their Super Bowl 47 commercials. They have been uploading teaser videos and pictures in YouTube and Facebook and tweeting a lot in Twitter – with the purpose of making the most impact during the big event. Some carmakers are even soliciting advertising ideas from their fans through social media.

One of the Super Bowl automotive advertisers is German premium carmaker Audi, which has bought a 60-second spot in the first quarter of the game. While Audi’s Super Bowl ad last year featured vampires turning into dust after hit by Audi’s signature LED headlights, the carmakers aim to bring more human and emotional touch, but without sacrificing its edginess.

If you liked the article, share on:

Comments

Recommended

A lot of us know Singer Vehicle Design and their signature work of reimagining Porsche 911s, and making them look like hot rods from the 70s. They are not alone...
by - August 20, 2017
August 17, 2017 is a sad day for the Dodge Viper, its fans, enthusiasts and its admirers. It is the day when the last Dodge Viper rolled off the assembly...
by - August 20, 2017
A few months ago, Mercedes-Benz promised that they will be treating everyone to a “big surprise” during the Monterey Car Week. And true enough, many of us were stunned as...
by - August 19, 2017
McLaren has already shown some interest in electrifying their models. And initially, we thought that they will just use hybrid systems to use across their current lineup. Nevertheless, we have...
by - August 19, 2017
Fifty years after its glorious victory at the 24 Hours of Le Mans, Ford launches the 2018 Ford GT ’67 Heritage Edition at the 2017 Monterey Car Week. The red...
by - August 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries