To be able to comply with the proposed higher fuel economy and lower emissions standards, automakers will be required to develop a leaner range of pickup trucks, mid-sized pickups, according to Jamie Hresko, vice president of GM’s global powertrain engineering.
This means that the top-selling position of General Motors’ full-sized pickup and Ford’s F series are being threatened. Under the most ambitious scenario given by the U.S. government, automakers would have to achieve corporate average fuel economy standards of 62 mpg for the overall fleet by 2025.
The 2011 Chevrolet Silverado 1500 gets 22 mpg on the highway and 15 mpg in the city. The smaller, lighter-weight pickups will offer better fuel economy than the existing full-sized, light-duty pickups. And if fuel prices continue to climb, these smaller pickups may serve as an alternative.
These trucks are designed to attract potential buyers who want pickups but don’t need the capability of full-sized trucks and don’t use pickups for their work. Hresko said that customers buy pickups for their capabilities.
That is why he thinks that the market will then be composed of those type of people, including those who use them for work or for their business, especially when there’s towing involved. [via autonews - sub. required]