In Australia, factories of GM-owned subsidiary Holden, have closed and so the automaker is looking for ways to keep the fans of the performance brand loyal. Despite the fact that the Mustang is the current best seller as it continues to outsell other sports cars in the region, Holden Special Vehicles and Chevy will work together on a plan to introduce the Camaro to the Australian market next year.
In 2018, Chevrolet will be selling the Camaro SS through the same dealer network, according to Wheels Mag. Of course, HSV engineers will convert the left-hand drive Camaro into right-hand drive for Australia. Under the hood, it will still have the 6.2 liter V8, allowing it to produce 455 horsepower (339 kilowatts).
As usual, the Camaro won’t come cheap. In Australia, one could get it for $80,000 AUD ($62,675 USD). For comparison’s sake, the entry level Mustang with a 2.3 liter EcoBoost engine starts at $44,990 AUD ($57,425 USD). On the other hand, for $57,499 AUD ($73,380 USD), customers can get the Mustang GT with a V8 engine that is paired with an automatic gearbox. According to GM, due to the $20,000 price difference, the Camaro and the Mustang are not to be considered direct competitors in the region.
Chevy and its dealer in Australia hope to sell around 1,000 units of the converted Camaros annually. That’s around the same number of Mustangs Ford expected to sell when it first came to Australia. For a rough estimate, Ford has already sold 6,700 Mustangs from January of this year alone. That is quite impressive, but sales have also dropped, especially when comparing it to US sales of over 56,000 units this year. In Australia, Ford has already sold 10,000 Mustangs - that is half the total sports car market there.
HSV believes that the Camaro will take the spotlight when it comes out later next year, most likely taking the place of the Commodore range. The last batch of HSV tuned Commodores that will leave the production line will either be the GTSR or the W1, and we will probably see them in December. At the same time, the face lifted version of the Mustang will be introduced.
When the Commodore V8 goes out of production on October 20, it will be the first time since 1968 that Holden does not have a V8 in its lineup.
Ford reintroduced the Mustang to the Australian market in late 2015, and ever since then, it has been doing quite well. Will the Chevy Camaro affect sales of the Ford Mustang in Australia once it enters the market? Or will the Mustang still be on top of the sales game?