Chevrolet challenges rugby clubs to fit as many players possible into Aveo

Article by Christian A., on May 16, 2012

Chevrolet UK has challenged local amateur and semi-professional rugby clubs across the country to squeeze as many of their athletes as possible into the New Aveo for a chance to win new kit and rugby items for their team. They can do the challenge at any of the dealerships all over the United Kingdom. 

The automaker will host a league table of participating clubs through its Facebook account at in order to determine how many players can get inside the Aveo -- a vehicle marketed to be much bigger on the inside compared to its appearance from the outside. By the end of this year, the league tables will be gathered to determine the overall winner.

Mark Terry, who is managing director at Chevrolet UK, commented that this challenge is a "great opportunity" for the local rugby clubs to "get themselves in the news" during the close season as well as to "keep their competitive spirit going" through the summer. He added that this is also a "great way" to show the "incredibly flexible" interior space of the Aveo, but he cautioned that driving with a full rugby team in the vehicle is not recommended.

He further commented that the Aveo is a "much more aggressive and masculine looking car" compared to many of its competitors. This feature will give the vehicle an "added appeal" to younger male customers and more traditional supermini buyers, Terry added.

The first team to tackle the challenge was Shelford Rugby club, which is based in Cambridge. They used their ruck and scrum tactics with 11 of the first 15 able to get into the Aveo, which was supplied by Cambridge Chevrolet. Participating teams will become eligible when all body parts are inside the vehicle, and tailgate and all doors are shut.

The new Chevrolet Aveo guarantees a sporty driving experience, which is a key contributing factor to the car's appeal. The new Aveo consists of an outstandingly sturdy and mass-efficient body-frame-integral structure, whose upper body and frame have been engineered as one unit. Moreover, the advanced steels that are used on the Aveo have more tensile strength, thus improving passenger safety.

Delivering a stable and tempered ride are the McPherson strut front suspension plus stabilizer bar and coil springs, as well as the rear suspension (torsion beam axle-mounted compound link-type). The new Aveo’s excellent driver feedback is enhanced by the ESC or electronic stability control and the column-mounted EPS or electric power steering system, which is available on Aveo models that are equipped with the 1.3 liter turbo-diesel and 1.2-liter gasoline engines. This EPS includes a wear compensator so as to ensure consistent and precise steering even as the car ages.

The car’s tight body-frame-integral structure, meanwhile, is also essential to its advanced safety performance. In case of an accident, its roof can carry more than four times the weight of the car itself. Additionally, the Aveo has a set of carefully tuned sensors wired to six airbags, which are a standard in Europe, as well as a four-channel ABS or anti-lock braking system with brake assist. Additionally, you can activate cruise control complete with a speed limiter function. This means that the moment you reach the set maximum speed, the system will trigger an audible alarm.

What’s more, the Aveo promises a quiet and relaxed driving experience. In some instances, noise control measures have resulted in damping performance that’s 10% to 40% greater than the materials and techniques applied previously.

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