Chevrolet Colorado Show Truck breaks cover ahead of 2011 Bangkok Auto Show

Article by Christian A., on March 21, 2011

Today, Chevrolet unveiled the Colorado Show Truck, ahead of its global public debut at the Bangkok International Auto Show. The concept gives a preview of the new-generation Colorado midsize pickup, which is based on the strong truck DNA as well as Chevrolet’s award-winning legacy. The Colorado will go on sale in Thailand during the latter part of the year.

According to GMIO Sales, Marketing and Aftersales Vice President Susan Docherty, Thailand is the largest market for midsize pickup trucks in the whole world. For majority of its century-old history, trucks have been part of the core of Chevrolet. The Colorado gives emphasis to that legacy by means of its expressive design, sophistication and uncompromising capacity.

The show truck comes with an extended cab body above a high-stance AWD chassis and runs on big 20-inch wheels plus off-road tires. It is equipped with a powerful 2.8L turbo-diesel engine, which delivers a broad torque band to be capable of towing as well as carrying cargo.

GM's global vehicle line executive Brad Merkel said that while it is a show vehicle, it has basic proportions and a form that express the vision for the new-generation Colorado that will be introduced to the market. It presents a stylized edition of the new truck, which considers rugged reliable truck capabilities for commercial purposes and sophistication for personal use.

Though the latest Colorado was built in GM’s global product development organization, engineers carefully followed steps to make sure it would answer the needs of the local market. GM's global vehicle chief engineer Roberto Rempel lived in Thailand for many months throughout the truck’s development, immersing in the market and observing the way Thais drive their trucks and the road circumstances they encounter.

The show truck’s functional design reveals strength by means of its bodywork, which looks securely wrapped above the chassis, and by its wide confident stance. In front, the Chevrolet’s world-recognized gold bowtie and two-port grille are enclosed by large headlamps flowing into the fenders in front and an extractor vent located on the hood.

GM vice president of Global Design Ed Welburn said that across the globe, pickups are associated with power, function and capability and these are all embodied by the Colorado show truck. The size of its broad shoulders is based on almost a century of Chevrolet truck legacy.

In the fascias, the Pepperdust Metallic exterior paint is highlighted with polished aluminum and included side steps plus projector-style headlamps, each with black masks and LED lighting elements. The LED tail lamp at the rear comes full-width and when illuminated, it easily catches the eye.

More Exterior Details

  • “Cab collar” has a smooth design and a body-color hard tonneau bed cover
  • Gray accents on lower moldings of the front, side and rear
  • 20-inch aluminum wheels with liquid metal finish and Stone Gray colored wheel ports
  • Cooper ZEON LTZ tires 285/50R20
  • Exterior mirrors with LED turn-signal indicators

Inside is one more cue from the Chevrolet signature, a dual-cockpit instrument panel design. Its continuous lines flow across the doors, creating a floating, wrapping effect that augments the Colorado’s sense of spaciousness. Ice-blue illumination and first-rate double-sided, seats with leather trimming make it look more refined and sophisticated.

Welburn adds that the interior is designed to offer a premium and welcoming atmosphere, with a more spacious feel than typical midsize trucks. Also, more attention is given to details in executing the features.

Its bracket of motorcycle-inspired 3-D gauges on the instrument panel stands out, exuding a sporty look.

Press Release

Chevrolet Unveils Colorado Show Truck

Chevrolet today revealed the Colorado Show Truck in advance of the Bangkok International Auto Show, where it is making its global public debut. The concept previews the next-generation Colorado midsize pickup truck, which will build on Chevrolet’s strong truck DNA and award-winning heritage. The Colorado goes on sale in Thailand later this year.

“Thailand is the world’s-largest market for midsize pickups, so this was the perfect location in which to unveil our new Colorado,” said Susan Docherty, vice president, GMIO Sales, Marketing and Aftersales. “Trucks have been part of Chevrolet’s core for nearly all of its 100-year history. The Colorado reinforces that heritage with expressive design, refinement and uncompromising capability.”

The show truck features an extended-cab body atop a high-stance AWD chassis and rides on large, 20-inch wheels and off-road tires. Power comes from an efficient 2.8L turbo-diesel engine, which produces a broad torque band for excellent cargo and towing capability.

“Although this is a show vehicle, the basic proportions and form convey the vision for the next-generation Colorado that we will bring to market,” said Brad Merkel, GM's global vehicle line executive. “It reflects a stylized version of the new truck, one that takes into account rugged dependable truck capabilities for commercial use as well as sophisticated refinement for personal-use needs.”

While the new Colorado was developed within GM’s global product development organization, engineers took careful steps to ensure it would meet local market needs. Roberto Rempel, GM's global vehicle chief engineer, lived in Thailand for several months during the truck’s development, immersing himself in the market and observing how the Thai people use their trucks and the road conditions they experience.

Design details

The Colorado show truck’s purposeful design conveys strength through bodywork that appears tightly wrapped over the chassis and a wide, confident stance. In the front, Chevrolet’s internationally recognized gold bowtie and dual-port grille are framed by large headlamps that flow into the front fenders, and an extractor vent on the hood.

“Around the globe, pickup trucks are associated with strength, capability and function – and that’s exactly what the Colorado show truck embodies,” said Ed Welburn, GM vice president of Global Design. “Its broad-shouldered proportions are derived from nearly a century of Chevrolet truck heritage.”

Pepperdust Metallic exterior paint is accented with polished aluminum details in the fascias, as well as integrated side steps and black-masked projector-style headlamps with LED lighting elements. At the rear is a full-width LED-lit taillamp, which creates a striking appearance when illuminated.

Additional exterior details include:

  • A streamlined “cab collar” design with a body-color hard tonneau cover on the bed
  • Gray accents on the side, front and rear lower moldings
  • 20-inch aluminum wheels featuring a “liquid metal” finish, with Stone Gray color wheel ports
  • Cooper 285/50R20 ZEON LTZ tires
  • Outside mirrors with LED turn-signal indicators.

Inside, there’s another signature Chevrolet cue: a dual-cockpit instrument panel design. It flows into the doors, with continuous lines that create a floating, wraparound effect, amplifying the Colorado’s feeling of spaciousness. Ice-blue lighting and high-quality, “double-faced” leather-trimmed seats add sophistication and refinement.

“The interior is designed to deliver a premium and inviting environment, with a greater feeling of spaciousness than is typically found in midsize trucks,” said Welburn. “There’s also great attention to detail in the execution of the features you see and feel.”

A brace of motorcycle-inspired, three-dimensional gauges stand out on the instrument panel, projecting a sporty appearance.

Contrasting trim used with the light-colored leather seating, dark wood trim accented with chrome and low-gloss and soft-touch materials are used throughout for a premium feel. A number of storage compartments are located throughout the interior, including a covered center bin for concealment of valuable items, and a large, dual glovebox.

Additional features include a dual-zone, digital climate control system and the latest in “infotainment” technology. The show truck highlights an ergonomically positioned 7-inch LCD display in the center stack, for easy viewing and intuitive control of Web access, navigation, music and hands-free phone features.

More details about the production model will be released later in the year. Please visit for the latest updates.

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