Chevrolet Impala still king of rentals, NY Times says

Article by Christian A., on October 21, 2014

Update: After NY Times was contacted by Chevrolet the article was updated and due to the fact that the car manufacturer was so kind to give us all the details, we updated our report as well. According to Chevrolet, sales of the redesigned Impala are actually performing well in the marketplace and only around 20 percent of the sales are going to fleet.

The old Chevrolet Impala is sold as the Impala Limited and it is only available to fleet buyers such as rental car companies. 80 percent of the Impala Limited sales are actually going to rental car companies

It seems like the Chevrolet Impala sedan remains the king of rentals, so argues an article in The New York Times last week. According to Columnist Josh Barro, the Impala continues to be the rental-lot king, with around 57 percent of 2014 Impalas transformed into rental cars.

GM’s PR department was quick to respond to The New York Times article titled “You Can Rent Whatever You Want, as Long as It's an Impala," saying that only a third of the redesigned 2014 Impalas were sold to rental companies.

But there is a catch -- previous-generation sedan is still being produced and branded as the Impala Limited, and sold only to fleet customers.

The 2014 Chevrolet Impala marks the debut of a new visual styling that pays tribute to the cues that have characterized the classic nameplate for decades.

John Cafaro, director of North America passenger car exterior design, remarked that the design team faced the challenge of creating a new classic that doesn’t rely on nostalgia. He noted that the new Impala is a contemporary car injected with modern design elements, craftsmanship and details that complement both its performance and advanced technology.

Chevrolet designers have given the new Impala a set of long, low proportions as well as with a wind-swept profile that evokes motion. It rides on 18-, 19- and 20-inch wheels that allow it to deliver a "just right" stance.

On the front end, the new Impala is marked by low-profile projector-beam headlamps (HID headlamps and LED daytime running lamps on LTZ trim) sweeping around the corners. These headlamps flank a wide grille that is in turn complemented by a power dome hood. The LED daytime running lamps on the LTZ trim deliver a modern visual statement while lending the car with great visibility.

The sides of the new Impala are marked by sculpted coves, as complemented by a sweeping signature cue in the rear fenders. Since the "greenhouse" area is long, it enhances the sleek appearance of the new Impala while ensuring superb levels of visibility.

Its deck lid – made seemingly short to complement the car’s overall proportions – allows access to a trunk that could accommodate up to 18.8 cubic feet (532 liters) of cargo. The rear end of the new Impala is complemented by diagonal dual-signature taillamps and, on LTZ trim, chrome-outlined exhaust outlets.

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