Chevrolet is pitching V6-powered 2014 Silverados to dealers

Article by Anita Panait, on November 9, 2013

General Motors’ Chevrolet is pitching its 4.3-liter V-6 powered 2014 Silverado to its dealers as it aims to increase the sales of its latest generation pickup truck. Chevrolet has sent examples of the redesigned pickup to more than 100 dealers to send a message that the redesigned 2014 Silverado offers more bang – thanks to its V-6 engine – than the previous model, with an aim of having salespeople pitching that prowess to prospective buyers.

Chevrolet is currently having a hard time selling those V-6 powered 2014 Silverados, which accounted for just 10 percent of Silverado sales, as of early October. GM expected V-6 powered 2014 Silverados to account for nearly 20 percent of sales.

The carmaker added that V-6 sales will surge as the rollout of the redesigned 2014 Silverados expands. In order to sell more V-6s, GM commenced offering in October a $3,000 credit to dealers who placed V-6 Silverado models into a daily rental or loaner fleet, for sale as new within a few months.

Don Johnson, Chevrolet's US vice president of sales and service, said last month that dealers "are really rediscovering that V-6 compared to the old one.” The V-6 is part of a new family of GM’s large engines upgraded to feature direct injection and an improved combustion system that results to more efficient fuel consumption.

The V-6 in 2914 Silverado provides 285 hp of output and 305 pounds-feet of torque, while the 2013 version returns 195 hp and 260 pounds-feet. The 2014 V-6 also features cylinder deactivation, which shuts fuel to two of the six cylinders under light loads, helping achieve fuel economy of 18 mpg city/24 highway for two-wheel-drive models.

For Chevy’s 2014 Silverado, the design team wanted to create the perfect balance between the deep Chevrolet heritage with full-sized trucks and a more up-to-date, polished appeal. They also strove to provide the new Silverado with a more striking look, with an amplified stance and sheet meet that is more structured and muscular, while enhancing aerodynamics, making the all-new Silverado more silent and efficient.

Kevin O'Donnell, the Silverado exterior design manager, explains that creating a brand-new Silverado that still maintains its legacy was challenging. However, the design team created the perfect balance. The 2104 Silverado will positively make you notice, both in its look and enhanced aerodynamic drive.

The traditional Chevrolet two-port truck grille, redesigned headlights, and one-unit bumper wrapping from one fender to the other, give the vehicle a broader, more powerful stance. The new Silverado’s grille design will allow in the perfect amount of air, and the front end’s delicate seal provides effective cooling with nominal drag.

A contemporary realisation of Chevy’s upright stacked headlights comprises projector beam lights on the LTZ models. A new bonnet with dual power domes improves visual perception, as well as directs air over the windscreen wipers for less wind noise.

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