A total of 197 film entries from 32 countries were sent to Chevrolet and MOFILM to vie for the chance to win Chevy's "Everyday Hero" campaign. The chosen filmmaker will not only get a cash prize, he or she will get the unique experience of seeing the winning video be broadcast in a commercial at the Super Bowl XLVI, the biggest game of the year. Chevrolet will select the winner based on how many fans share the video from chevroletroute66.msn.com.
Voting runs from Dec. 22 through Jan. 25. Up to $10,000 could be won by those who share their personalized link to the videos the most and give the most creative answer to the question "If you could drive to any destination in your home country, where would you go?"
Joel Ewanick, General Motors vice president and global chief marketing officer, said that the company aimed to tap into the creativity of people around the world for its next Super Bowl ad.
He said that the submitted entries demonstrate how people everywhere on earth “share many of the same values and how Chevrolet plays a role in helping them along life's road." The videos are hosted by Microsoft Hub. The participants will be identified with unique user codes that will allow them to accumulate points each time they share a video. The contest-site leaderboard will be tracking the top fans.