Chevrolet reinventing its small-car strategy with the Cruze, Aveo and Spark

Article by Christian A., on August 29, 2010

Chevrolet wants people to throw out any perceptions they may have about small cars as it wants to reinvent this segment with the release of the Cruze, Aveo and Spark.

Margaret Brooks, product director for Chevrolet's small and compact cars, said that anything the carmaker has done for small cars in the US just doesn't apply anymore.

To deviate from their economy-car standing, the Cruze compact and Aveo subcompact are expected to be fitted with more standard equipment, including air conditioning and heated outside mirrors.

Meanwhile, budget buyers will be presented with the Spark minicar. Chevrolet will be using engineering outside the US.

Sales for Cruze, which was engineered in Germany, will start in the third quarter. In 2011, sales for the Korean-engineered Aveo will begin and the Spark will go on sale in 2012. Currently, Chevrolet's small-car lineup includes the Aveo, Cobalt and HHR.

In 2009, combined US sales of the three models were 214,082, a 37% drop from 2008. The Cruze is set to replace the Cobalt and the HHR will be dropped in 2011.

Brooks added that Chevrolet revised its list of standard equipment for the Cruze and Aveo so that they would attract to buyers who want to move down from bigger cars. Brooks said that these buyers aren't merely looking for the lowest-priced vehicle; they seek a "richly contented vehicle."

If you liked the article, share on:

Comments

Recommended

Earlier in November at the 2017 SEMA Show in Vegas is when Hennessey unwrapped the Venom F5 to all of us. But it was actually first introduced as a concept...
by - November 22, 2017
Mercedes-Benz just made an announcement that the 2018 E Class Cabriolet has finally landed in the United States. If you had not known, the E Class will be positioned in...
by - November 22, 2017
After a somewhat successful fray into the automotive market in China, the resurrected German automobile brand Borgward is finally heading to Europe, bringing along with it the Borgward BX7 sports...
by - November 22, 2017
Automotive industry veteran Bob Lutz has once again spoken out against Tesla. Known as one of Tesla Motors’ greatest skeptics, Lutz had stated two years ago that the Silicon Valley...
by - November 22, 2017
Dubai is one of the few countries where expensive cars are the norm, many of which are specially modified as well. And this just in: Bentley has debuted the new...
by - November 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries