Chevrolet Spark changed consumer view of the brand

Article by Anita Panait, on June 26, 2013

Consumers in United States have always seen cars build by Chevrolet as being gas guzzlers. This could be the reason why many of them shy away from any of Chevy's products. The brand's parent, General Motors has been forced to create or bring in vehicle products that could inevitably change consumers' perspective on Chevrolet.

Then GM brought in the Chevrolet Spark, which design was lead by the carmaker's designers based in South Korea where small cars are much more popular. GM launched the Chevrolet Spark in the US in June 2012, and the end of May 2013 marked the first year of the car's presence and success in the country. From June 2012 to May 2013, GM sold 26,869 Sparks in the US, surpassing GM's initial expectations by up to 35 percent, a person familiar with the carmaker's internal planning told Bloomberg.

GM also sold 14,484 Sparks in the US in the first five months of 2013.

In the global stage, GM sold 275,228 Sparks in 2012. The Spark even ranked No. 2 for quality in its segment in J.D. Power & Associates' Initial Quality Study.

The popularity of the Spark proved two things -- it has the ability to help change consumers' perspective on Chevrolet; and it has the power to draw in more buyers for GM.

The Chevrolet Spark starts at $12,995 including transportation, and could contain a number of features typically found on bigger units like Bluetooth connectivity and keyless entry.

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