Chevrolet taps Craig Daitch as senior manager for social media

Article by Christian A., on December 5, 2014

General Motors’ Chevrolet has tapped Craig Daitch as senior manager for social media, in charge of creating content supporting the brand’s new-vehicle launches, racing activities and communications initiatives.

Before joining GM, Daitch was vice president of digital marketing strategy at SapientNitro, where he was responsible for overseeing the Fiat Chrysler Automobiles account. Prior to his SapientNitro stint, Daitch was a social media manager for Ford, managing its social media activities and car communications in North America.

Ford has been regarded as an early social media adopter, known for using this Internet platform to build awareness of new vehicles like the Fiesta and C-Max. Daitch told Automotive News, saying that social media has changed the way the auto industry approaches access to “their brand, their business and the consumers they seek to build relationships with.”

Chevrolet’s social media team was credited of turning an awkward phrase describing the Colorado into a viral one. During the World Series MVP ceremony, regional zone manager Rikk Wilde said the now-famous phrase “technology and stuff” while describing the Colorado’s attributes.

That initially did not sit well with the public until Chevy’s social media team turned the phrase “and stuff” into a positive. That increase the exposure of the new Colorado midsize truck to around $5 million.

According to Tony Cervone, GM’s new senior vice president of communications, the social space is largely where “key conversations are taking place and where content is shared.” He told Automotive News that there is a need continue to learn how to engage the social space in an authentic and relevant way.

We should see how the new manager promotes the new Chevy Volt! There are number of attributes that allow the new Chevrolet Volt to sport a performance-oriented stance that doesn’t only highlight its electrically driven capabilities but also lends it the appearance of an upscale, midsize sport sedan. These include a sculpted beltline, a wheelbase that measures 2,685 mm (105.7 inches), a wheels-out stance as well as wide tracks measuring 1,556 mm (61.2 inches) on the front and 1,578 mm (62.1 inches) on the rear.

Chevrolet’s design and engineering teams collaborated with aerodynamicists in General Motors’ wind tunnel to etch the shape of the new Volt, resulting to perhaps the brand’s most aerodynamic vehicle so far. Since less energy is required to counter air resistance, the aerodynamic shape new Volt contributes around eight miles into its electric range and 50 miles into its extended range.

The process led to the Volt donning a rounded and flush front fascia as well as tapered corners and grille – all allowing air to easily flow around the electric car, thereby reducing aerodynamic drag. On the rear end, the Volt’s spoiler and sharp edges help manage air flow. The windshield and back glass feature an aggressive rake, which helps lower drag and turbulence.

The element-to-element gap and flush relationships both on the exterior and the interior of the new Volt are at par or better than its rivals in the segment. In fact, the underhood compartment features a high-quality look, employing similarly grained surfaces and colors.

Topics: chevrolet

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