Chevrolet vehicles get heavy exposure in Captain America: The Winter Soldier

Article by Christian A., on April 7, 2014

Chevrolet has strike an agreement with Disney's Marvel Studios giving its Corvette, Tahoe, Silverado and Impala models virtual co-starring roles in "Captain America: The Winter Soldier" that opened nationwide this weekend. Its directors, Joe and Anthony Russo, even directed a new commercial for the Chevrolet Traverse showing children reenacting parts of the trailer.

The Chevrolet-Captain America product placement deal is considered as one of the biggest for GM since its 2007 agreement in with the first installment of the "Transformers" franchise. GM benefitted a lot from the heavy exposure of its vehicles in the first "Transformers" film, as they literally are the stars of the Michael Bay move.

In the first “Transformers,” GM’s vehicles played the role of transforming heroic robots. For instance, the Chevrolet Camaro played as Bumblebee; the Solstice as Jazz; a Hummer H2 as Ratchet; a GMC Topkick truck as Ironhide. Even after GM was bailed out by the federal government, it vehicles continued to star in subsequent films.

As for “Captain America,” the involvement of GM vehicle may not be as celebrated as the in “Transformers,” but they still flood the Marvel Studios film. One of the highlights was the when the Black Widow, played by Scarlet Johansson, picks up Steve Rogers (aka Captain America) in an all-black Stingray near the US Capitol.

GM's general director of branded entertainment, Steve Tihanyi, personally suggested that Johansson drive the seventh-generation Corvette, to which film-makers agreed, leading to a between Marvel and GM.

If you liked the article, share on:

Topics: chevrolet, movies

Comments

Recommended

Last year was probably one of the busiest years for the European New Car Assessment Programme, with a total of around 70 cars tested. But amongst that huge pack of...
by - January 16, 2018
For the longest time, women in Saudi Arabia were restricted from doing what men were able to do freely. And one of the most pressing issues was driving. In the...
by - January 16, 2018
Automakers that have teamed up with Formula 1, like Mercedes-AMG, develop the coolest road-going supercars just like the Project One. Aston Martin and Red Bull, on the other hand, have...
by - January 15, 2018
There is nothing more exciting happening this month than the 2018 Tokyo Auto Salon - especially with all the concepts that are being uncovered. Apart from the Toyota GR Super...
by - January 15, 2018
The very first time we ever saw Bentley’s SUV, the Bentayga, was back in September 2015 when it came out with the impressive W12 engine. A year after that, it...
by - January 15, 2018
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries