Chevrolet vehicles get heavy exposure in Captain America: The Winter Soldier

Article by Christian A., on April 7, 2014

Chevrolet has strike an agreement with Disney's Marvel Studios giving its Corvette, Tahoe, Silverado and Impala models virtual co-starring roles in "Captain America: The Winter Soldier" that opened nationwide this weekend. Its directors, Joe and Anthony Russo, even directed a new commercial for the Chevrolet Traverse showing children reenacting parts of the trailer.

The Chevrolet-Captain America product placement deal is considered as one of the biggest for GM since its 2007 agreement in with the first installment of the "Transformers" franchise. GM benefitted a lot from the heavy exposure of its vehicles in the first "Transformers" film, as they literally are the stars of the Michael Bay move.

In the first “Transformers,” GM’s vehicles played the role of transforming heroic robots. For instance, the Chevrolet Camaro played as Bumblebee; the Solstice as Jazz; a Hummer H2 as Ratchet; a GMC Topkick truck as Ironhide. Even after GM was bailed out by the federal government, it vehicles continued to star in subsequent films.

As for “Captain America,” the involvement of GM vehicle may not be as celebrated as the in “Transformers,” but they still flood the Marvel Studios film. One of the highlights was the when the Black Widow, played by Scarlet Johansson, picks up Steve Rogers (aka Captain America) in an all-black Stingray near the US Capitol.

GM's general director of branded entertainment, Steve Tihanyi, personally suggested that Johansson drive the seventh-generation Corvette, to which film-makers agreed, leading to a between Marvel and GM.

Topics: chevrolet, movies

If you liked the article, share on:

Comments

Recommended

A lot of gearheads we know enjoy tweaking their cars to make them look and perform like the dream car they cannot afford. There is nothing wrong with that though....
by - September 25, 2017
Potential customers in Hamburg, Germany who want to a good look at one of Bugatti’s prized offerings could now do so at the French super sports car brand’s latest showroom...
by - September 25, 2017
According to Japanese website Car Sensor, Mazda recently claimed that they might borrow a platform from Toyota, which they will use for the next generation Mazda6, so this can be...
by - September 25, 2017
The Infiniti QX50 compact crossover has been in the market since 2014, and has not been given a facelift since then. After being in the market for almost four years,...
by - September 25, 2017
It has been two years since Fiat Chrysler Automobiles started courting suitors for a potential buyout. Naturally, two Chinese automakers namely Guangzhou Automobile Group and Great Wall Motor Company have...
by - September 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries