Chevrolet vehicles get heavy exposure in Captain America: The Winter Soldier

Article by Christian A., on April 7, 2014

Chevrolet has strike an agreement with Disney's Marvel Studios giving its Corvette, Tahoe, Silverado and Impala models virtual co-starring roles in "Captain America: The Winter Soldier" that opened nationwide this weekend. Its directors, Joe and Anthony Russo, even directed a new commercial for the Chevrolet Traverse showing children reenacting parts of the trailer.

The Chevrolet-Captain America product placement deal is considered as one of the biggest for GM since its 2007 agreement in with the first installment of the "Transformers" franchise. GM benefitted a lot from the heavy exposure of its vehicles in the first "Transformers" film, as they literally are the stars of the Michael Bay move.

In the first “Transformers,” GM’s vehicles played the role of transforming heroic robots. For instance, the Chevrolet Camaro played as Bumblebee; the Solstice as Jazz; a Hummer H2 as Ratchet; a GMC Topkick truck as Ironhide. Even after GM was bailed out by the federal government, it vehicles continued to star in subsequent films.

As for “Captain America,” the involvement of GM vehicle may not be as celebrated as the in “Transformers,” but they still flood the Marvel Studios film. One of the highlights was the when the Black Widow, played by Scarlet Johansson, picks up Steve Rogers (aka Captain America) in an all-black Stingray near the US Capitol.

GM's general director of branded entertainment, Steve Tihanyi, personally suggested that Johansson drive the seventh-generation Corvette, to which film-makers agreed, leading to a between Marvel and GM.

If you liked the article, share on:

Topics: chevrolet, movies

Comments

Recommended

If you see the Aston Martin’s 2018 Vantage, you would think that it is significantly different from most of Aston’s GT lineup. For instance, if the DB11 is a fine...
by - November 24, 2017
Even as Chevrolet is making a huge splash in the industry with the recent launch of the new Corvette ZR1, there may be trouble brewing. Chevrolet has announced huge discounts...
by - November 24, 2017
The 2018 GMC Sierra 2500HD has arrived this week at the snowy mountains in Colorado for its winter long debut. GMC’s tracked Sierra Mountain Concept will be on display at...
by - November 24, 2017
We’re willing to bet that the Bentley Bentayga is not the first thing that comes to mind for most people who are into off-roading and outdoor activities. It just doesn’t...
by - November 23, 2017
The other day, it was confirmed that Volvo will finally bring the XC40 to US soil, where it will first make an appearance at the 2017 Los Angeles Auto Show....
by - November 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries