Chevrolet’s 1.1 million world sales in 1st qtr is its best quarter-result ever

Article by Christian A., on April 17, 2011

In the first quarter of 2011, about 1.1 million vehicles were sold by Chevrolet across the globe, 15% more than the first quarter of 2010 and the company’s best first-quarter outcome ever.

According to Joel Ewanick, the Global Chief Marketing Officer of General Motors, this is a great way for GM to start the Centennial Year. The results of the first quarter clearly indicate that consumers are taking notice of GM’s new product line, which happens when a company really listens to its customers. Chevrolet has built strong relations with consumers in key international markets like Europe, South America and Asia. They hope to strengthen these relations when they present Chevrolet to Korea and offer a growing array of vehicles based on the successful launch of the Chevrolet Cruze.

Chevrolet Grows Momentum across the Globe

Chevrolet was the lone top-five brand of international vehicles to expand its total market share last year, making up 5.8% of the total vehicles sold around the world.

This strong momentum carried on in the first quarter of 2011 when Chevrolet had more sales in double digits than the first quarter of last year in four of five top markets.

In particular, Chevrolet sold 416,505 vehicles in the US within the first quarter, signifying a 23% increase in sales. In February, it was the brand with the highest volume in the US. In China, Chevrolet had a sales record of 159,303 vehicles in the first quarter, a 17% increase.

In Brazil, 142,734 vehicles were sold in the first quarter, 9% less than the record-setting sales during the first quarter of 2010.

In Mexico, 37,291 vehicles were sold in the first quarter, a 12% increase.

In Argentina, 34,103 vehicles were sold in the first quarter, a 21% increase. Chevrolet had three consecutive record-setting sales in this South American company. These comprise the brand’s best sales in January, February and March.

In Europe, 112,482 vehicles were sold, 7% more than the previous year. At that time, Chevrolet increased market share in nine markets across Europe as it doubled its sales in Denmark and Turkey as well as increased its sales in Russia and France by 51% and 80%, respectively.

The growth of Chevrolet around the world is expected to speed up. A major contributor will be the inclusion of the Korean market, where Chevrolet will be the main brand of General Motors in place of Daewoo. GM sales went up 60% from the preceding month, due to the launch of the Chevrolet plus its new products like the Spark, Orlando and Cruze. Other models will follow, including the Cruze hatchback and Captiva SUV.

GM Korea president and CEO Mike Arcamone said that the change done to Chevrolet will strengthen the presence of General Motors in the South Korean market. Great opportunities will contribute to the development of one of the most iconic international automotive brands.

Cruze Tops Chevrolet Global Nameplates

Aside from expanding the brand’s global footprint, Chevrolet is adding to its lineup of vehicles.

Encouraged by its successful launch in the US and continuous growth in China, a total of 150,652 Cruze sedans were sold in the first quarter of 2011 -- 117% more than what was sold in the same period of the previous year. The Cruze was first introduced to the European market in 2009 and Chevrolet sold almost 600,000 units around the world.

The Cruze sales are expected to rise continuously with inclusion of the Cruze hatchback, which will be available during summer in Europe and later, in other markets worldwide. In Europe, the compact segment on its own accounts for over 25% or the total vehicle sale, and about 65% of all compact vehicles are hatchback models.

Press Release

Chevrolet sells 1.1 million vehicles in brand's best first quarter ever

Chevrolet sold 1.1 million vehicles worldwide in the first three months of 2011, a 15 percent increase over the first quarter of 2010 and the brand's best first-quarter results ever.

"This is a great way to kick off Chevrolet's Centennial year," said Joel Ewanick, GM Global Chief Marketing Officer. "Our first quarter results are a clear indication that consumers are responding to our new product line, which only happens when you truly listen to the customer. Chevrolet has developed strong connections with consumers in key markets across South America, Europe, and Asia. We look forward to strengthening those connections as we introduce Chevrolet to Korea, and as we introduce a growing lineup of vehicles that build on the successful launch of the Chevrolet Cruze."

Chevrolet grows momentum around the world

Last year, Chevrolet was the only top-five global vehicle brand to grow total market share – accounting for about 5.8 percent of all vehicles sold worldwide.

That strong momentum continued in the first three months of 2011, as Chevrolet recorded double-digit sales gains over the same period last year in four of its five top markets, including:

In the United States, Chevrolet sold 416,505 vehicles in the first quarter, an increase of 23 percent. In February, Chevrolet was the highest-volume brand in the U.S. market.
In China, Chevrolet sold a record 159,303 vehicles in the first three months of the year, an increase of 17 percent.
In Brazil, Chevrolet sold 142,734 vehicles in the first quarter, a decrease of 9 percent from the brand's record-setting sales in the first quarter of 2010.
In Mexico, Chevrolet sold 37,291 vehicles in the first quarter, an increase of 12 percent.
In Argentina, Chevrolet sold 34,103 vehicles, an increase of 21 percent for the first quarter. Chevrolet set three consecutive sales records in the South American country, recording the brand's best January, February and March sales.
In Europe, Chevrolet sold 112,482 vehicles, an increase of 7 percent for the year. During that time, Chevrolet gained market share in nine European markets as the brand doubled sales in Denmark and Turkey, and increased sales in France and Russia by 80 percent and 51 percent, respectively.

Chevrolet's global growth is expected to accelerate. A key contributor will be the addition of the Korean market, where Chevrolet has replaced GM Daewoo as GM's main brand. In March, GM sales in Korea climbed 60 percent from the previous month, led by the launch of the new Chevrolet brand and new products such as the Orlando, Spark and Cruze. Additional models such as the Captiva SUV and Cruze hatchback will soon be rolling out in Korea.

"The change to Chevrolet will strengthen GM's presence in the South Korean market," said Mike Arcamone, president and CEO of GM Korea. "We see great opportunities to contribute to the growth of one of the most iconic global automotive brands."

Cruze leads Chevrolet global nameplates

In addition to growing Chevrolet's global footprint, the brand is also expanding its lineup of vehicles.

Fueled by a successful launch in the United States and continued growth in China, Chevrolet sold 150,652 Cruze sedans during the first quarter of 2011 – a 117 percent increase over the first quarter of 2010. Since the Cruze was first introduced in Europe in 2009, Chevrolet has sold nearly 600,000 Cruzes worldwide

Cruze sales are expected to continue to grow with the addition of the Cruze hatchback, which will go on sale this summer in Europe, followed by other markets around the world. In Europe, the compact segment alone accounts for more than a quarter of all vehicle sales, and approximately 65 percent of all compact cars are hatchback models.

The Spark mini-car and the Cruze will soon be joined by the all-new Aveo/Sonic small car which will go on sale in Europe by mid-2011 and will be introduced in additional countries throughout 2011 and 2012. In addition, the all-new Chevrolet Malibu midsize car will be introduced in several markets around the globe this year.

Chevrolet will unveil the new Malibu live today, starting at 8:30 p.m. EDT at The Web reveal will also be streamed live on iPad and iPhone mobile devices. The timing of the Web reveal coincides with the auto show debut of the new Malibu in Shanghai.

With the addition of the new Malibu, Chevrolet continues to grow its global family of fuel-efficient cars. Together, the Spark, Aveo/Sonic, Cruze, Volt, and Malibu compete in the four largest vehicle segments in the world, which accounted for 54 percent of all non-luxury sales in 2010.


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Topics: chevrolet, sales



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