Chevy Confidence program announced, allows buyers to return any model

Article by Christian A., on July 11, 2012

Now there’s no reason not to consider a Chevy as it now comes with its latest mind-blowing promotion dubbed “Total Confidence Pricing." General Motors Co. wants to appeal to new buyers and to do that, it is prepared to give a full refund to consumers who bought a new 2012 or 2013 model year Chevrolet and were not pleased with their purchase.

But they’d have to do make the return within 60 days. In addition, Chevrolet is offering lower pricing on all 2012s on top of the older incentives. Chevrolet has implemented a simple, no-haggle price on its entire range. What Chevrolet wants is to increase sales amid the transition to the 2013 MY.

It wants new consumers to consider buying a Chevy; it also hopes to improve the long-term image of the brand. Chevrolet was able to increase its U.S. market share in 2010 and 2011 but this year, the numbers have declined.

Nonetheless, sales have increased by 6% in June while the market grew 15%. GM said that this new promotion lasts until September 4. Under the promotion, the vehicle can be returned and the customer is given a refund of the purchase price and sales tax if it has no damage and was only driven for shorter than 4,000 miles.

This refund offer, which is valid between 31 and 60 days after delivery, doesn’t cover costs like non-GM accessories, finance charges, extended warranties, or license fees.

In a statement, Chris Perry, Chevrolet's vice president of marketing, said that the guarantee lessens drivers' worries about buying a new vehicle. Perry also said that the company’s research shows that consumers get reassurance of the product’s quality and peace of mind when they know that they could return the unit.

If you liked the article, share on:

Topics: chevrolet

Comments

Recommended

We’re willing to bet that the Bentley Bentayga is not the first thing that comes to mind for most people who are into off-roading and outdoor activities. It just doesn’t...
by - November 23, 2017
The other day, it was confirmed that Volvo will finally bring the XC40 to US soil, where it will first make an appearance at the 2017 Los Angeles Auto Show....
by - November 23, 2017
There is no question that the new BMW M5 (F90) high performance sports sedan is more powerful, faster and more enticing than the previous model. But for interested customers in...
by - November 23, 2017
Following the Tesla Roadster’s electrifying revelation on Thursday, Musk’s highly ambitious goals have skyrocketed when he tweeted about his future plans for the new sports car. Well, kind of. The...
by - November 23, 2017
Earlier in November at the 2017 SEMA Show in Vegas is when Hennessey unwrapped the Venom F5 to all of us. But it was actually first introduced as a concept...
by - November 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries