China set to become Mercedes-Benz’s biggest market by 2015

Article by Christian A., on October 25, 2010

By 2015, China will become Mercedes-Benz's biggest market, according to CEO Dieter Zetsche. He added that Daimler AG will increase sales by over 10% next year in China. In an interview with Bloomberg Television, Zetsche said that deliveries are expected to increase by a “double-digit” percentage in 2011.

For 2010, Mercedes expects to sell 120,000 vehicles in the country this year, compared to its previous forecast of 100,000. China, which is the world's largest auto market, is expected to expand further due to increasing incomes and a rising economy.

It doesn’t come as a surprise then that Daimler, General Motors Co. and Nissan Motor Co. are expanding in this country. Daimler, which is currently ranked as second, aims to close the gap with luxury leader BMW AG and ward off Volkswagen AG's Audi division.

During the Mercedes-Benz star-lighting ceremony for the Daimler Tower in Beijing, Zetsche said that the prospects for premium cars in China are “excellent” and that no changes are anticipated.

Within five years, Daimler (which has ventures with Beijing Automotive Industry Holding Co. and Fujian Motors Group) aims to double passenger-car capacity in China.

Currently, Daimler has the capacity to build 100,000 units each year. It also seeks to introduce an electric car with Warren Buffett-backed BYD Co. as early as 2012. Mercedes-Benz was able to achieve its initial 2010 target in the first nine months of 2010, after selling 101,350 units. [via autonews - sub. required]

If you liked the article, share on:

Comments

Recommended

The Nurburgring is the one track that many automakers want to hold a record of, because only the best of the best do. This time, a group of extraordinary passionate...
by - July 25, 2017
Would you like your convertible to be inspired by a yacht? Well, you do not have to imagine it anymore - thanks to the Bentley Continental GT Convertible and Mulliner...
by - July 25, 2017
The 2018 Jaguar E-Pace is the leaping cat’s first venture into the compact SUV segment, and sure enough, it didn’t take long before an artist rendered a wilder version of...
by - July 25, 2017
Good news for Audi EU5 and EU6 diesel car owners in Europe. They can now update their cars to fit six-cylinder or eight-cylinder TDI engines through a retrofit program, and...
by - July 25, 2017
Recently, Autocar revealed that a Ferrari SUV is on the way, after the company continuously denied that they will not build one. And unlike the usual crossover styling, Ferrari will...
by - July 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries