China will get the long-wheelbase Mercedes-Benz C-Class, board member says

Article by Christian A., on December 22, 2013

Mercedes-Benz will produce a long-wheelbase variant of the new C-Class sedan for China, according to board member Thomas Weber. The unit will also be built in China. The move is part of the luxury carmaker’s plan to roll out production of the C-Class across four continents in just six months.

Parent Daimler is getting ready for its sites in Germany, the United States, China and South Africa to build the next generation C class employing a modular production system that enables to build several different versions suited to domestic markets. "In the past we built cars, today we develop generations of models," Weber, also head of development at Mercedes-Benz Cars, told Reuters.

The carmaker is also planning to introduce a station wagon and a limousine as well as other models that will feature a new head-up display system and a multi-media system operated by a touch-sensitive pad.

The introduction of the next generation C class -- which accounts for around 30 percent of Mercedes’ sales – is a vital part of the carmaker’s strategy to exceed BMW as the best-selling premium automaker in the world.

Mercedes-Benz will officially unveil the new model at the Detroit auto show in January 2014. The new model is faster to assemble due to the employment of improved production methods. "We have made a massive leap in terms of efficiency," Weber said, citing the vehicle as a key reason for efficiency gains.

He is referring to the new rear-wheel modular platform that will also underpin the next generation E-class limousine. The new Mercedes C class also boasts of using more aluminum, allowing it to weigh around 100 kilos less than the current generation, which was introduced in 2007. This also helps the new car to be around 20 percent more fuel efficient.

On a visual level, the brand-new C-Class conveys a striking departure from its forerunner. Its stunning, dynamic design oozes with sensual clarity and stimulates emotions. Present-day aesthetic was a source of motivation for the all-new saloon's sexy lines and surfaces, whose symmetry and dynamism generate an immediate impact. The designers have made minimalist forms for the C-Class which accentuate its intuitive innovation and engineering. The clearly defined surfaces purposely convey a degree of tension, giving them a progressive and emotional character. Exact lines and sculptural surfaces make progressive light and shade effects.

As Gorden Wagener, Vice President Design Daimler AG said that the all-new C-Class highlights car passion by means of a modern design language. Progressive and emotional features underscore the revolutionary design style of the all-new C-Class and convey sensual purity. The all-new C-Class interprets present-day extravagance on another level.

In the side view an elongated bonnet, a passenger compartment set well back and short overhangs delineate the C-Class' iconic, well-adjusted Mercedes-Benz saloon size. Huge wheels highlight the rear and convey a gorgeously sporty character.

There is a choice of two distinct faces: sporty with centrally positioned star or - for the EXCLUSIVE line only - the vintage saloon radiator grille which features the Mercedes star on the bonnet. The fins of the radiator grille can be totally shut to improve the car’s Cd value, emphasizing the status of this developed saloon in duly confident style.

The all-new Mercedes-Benz C-Class incorporates H7 halogen headlamps as standard. In addition to the standard-fit headlamps, two energy-saving LED variations are available: a static system and a dynamic version with "LED Intelligent Light System". The trademark night design gives the all-new C-Class its very own exclusive look in the dark, too. The rear lamp and brake light in the tail lights include LED innovation in all headlamp versions.

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