China will help Skoda sell 1 million vehicles in 2014

Article by Christian A., on December 8, 2014

Skoda is preparing to celebrate an impressing milestone as the well-known Czech car manufacturer as it sold 955,300 vehicles by the end of November, which means that it will sell over 1 million vehicles in 2014. November was the best month for Skoda because its sales increased by 10.1 percent to an impressive 90,200 vehicles.

According to the manufacturer, China is the market responsible for the increase as Skoda’s sales in China increased 46.9% this November over November 2013. The press release said that the ongoing model campaign is the backbone of this sales success.

In addition, Skoda also announced that the new Fabia went on sale in Europe since mid-November, while the Fabia Combi will hit the dealerships in early 2015. Both models are expected to boost Skoda sales and bring new customers to the brand.

“Skoda will set a new sales record this year. Following the positive results in November, the milestone of one million vehicles produced and sold in one calendar year is certain,” says Skoda CEO Prof. Dr. h.c. Winfried Vahland. “Producing and selling one million Skoda cars for the first time in one year is a milestone for our brand, and has made the whole team very proud.”

The third generation of the Skoda Fabia marries sporty proportions with a sharper, more dynamic and more emotion design language. The Fabia is basically a small car package laden with groundbreaking safety, comfort and infotainment systems that are usually found in higher car segments. For instance, the new Fabia can be paired with a smartphone through MirrorLink and SmartGate.

While the new Skoda Fabia is laden with more technologies and features, it is up to 65 kg lighter and up to 17 percent more efficient than its predecessor, with the lightest model having a weight of just 980 kg. It also leads its class in terms of boot capacity while offering optimal functionality through its 17 'Simply Clever' features.

Skoda chief executive Winfried Vahland called the new Fabia as the ideal car for modern, urban mobility, as it brings together all of the brand’s values – compact, passenger space, cargo room, modern crisp design, great efficiency and high levels of safety.

He quipped that in designing the third generation of the Fabia, they aimed to bring groundbreaking technology into the small car segment, with utmost focus on the fuel efficiency, safety and comfort as well as the environment. He noted that the newest Fabia boasts of sportier and emotion-rich design language as well as an affordable price. He remarked that the new Fabia will write a new chapter in the model’s success story while bringing in new customers to the brand.

After the Octavia, the Fabia is Skoda’s second best-selling model, with nearly 3.5 million units sold around the world since its launch in 1999 (as of August 31, 2014). Right from the start, the Skoda Fabia is already an embodiment of Skoda's good qualities -- compact exterior dimensions with spacious interior, fuel efficient, dependable technology as well as a number of convenient solutions and excellent value for money.

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Topics: china, skoda, sales

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