China’s weakening economy may affect Lamborghini sales

Article by Christian A., on February 22, 2012

Lamborghini forecasts a possible slowdown in the industry sales of ultra-luxury sports cars as China's weakening economy causes people to be more conscious of their spending. Christian Mastro, Lamborghini's Asia Pacific general manager, remarked that with China’s current economy, there may be “some uncertainty to make people wait a little," adding that the number of people who wants to splurge on ultra-luxury items and cars are limited.

Mastro comments come as China’s economic growth is brought to almost a standstill in the fourth quarter of 2011, the slowest in more than two years.

The comments also come almost a month after China formally terminated it stimulus for foreign car investors. China’s trade ministry last week even described the country’s export outlook as "grim." The Lamborghini’s grim forecast carries a tone similar to Rolls-Royce’s predictions on demand for ultra-luxury cars in China. Rolls-Royce CEO Torsten Mueller-Oetvoes forecasted in January that China's growth will be less "explosive" this year.

Lamborghini posted a 70 percent growth in sales in China in 2011 to 342 units from 206 units in 2010, spiked by the rise in the number of millionaires in the country.

The company was posed to sell more if not for the fourth quarter slowdown. Due to the forecasted slowdown this year, Lamborghini will only hike its deliveries to China by 20% to 30%, which is less than half of the delivery growth in 2011. Lamborghini, however, still has an 18-month backlog on the production of its $1 million Aventador LP 700-4, and may not be able to meet the waiting list.

Lamborghini's brand identity and naming sense have always been linked to bullfighting, with founder Ferruccio Lamborghini – born under the horoscope Taurus – getting inspiration from anything related to tauromachy.

Thus, it was not surprising for the carmaker to christen its latest sports car with the Aventador label. It’s the name of a bull that earned "Trofeo de la Peña La Madroñera" for its extraordinary valor during a battle in October 1993 at the Saragossa Arena.

In terms of design, the new Aventador is indeed a Lamborghini, easily recognizable even at a glance. This is simply because the new Lamborghini Aventador bears the brand’s distinct design language – with its precise lines and surfaces, dynamic proportions and taut muscles.

Underpinned by a technology-inspired carbon-fiber monocoque,the new Lamborghini Aventador measures 4.78 meters (188.19 inches) in length, 2.26 meters (88.98 inches) in width -- including the exterior mirrors -- and 1.136 mm (44.72 inches) in height.

In fact, this design language was painstakingly and thoroughly developed just to provide the Lamborghini Aventador a new edge. The result is a sports car that could be considered as a work of art, as evidenced by its front end, its low roofline and its rear diffuser. Of course, form follows function just like in every Lamborghini creation, and the result is as splendid as the Aventador’s ability impress people with its overwhelming speed.

One exciting and eye-catching feature of the new Lamborghini Aventador is its doors – they open upward. These doors were first seen in the iconic Lamborghini Countach and they found their way to Lamborghini Diablo and Murcielago – all V12 models. Another stunning feature of the Lamborghini Aventador would be its electronically managed air intakes, which are first seen on its immediate predecessor, the Murciélago.

These air intakes open electronically according to the outside temperature as well as the need for cooling air. With this technology, Lamborghini has made sure that the Aventador would be able to achieve optimal aerodynamic efficiency when needed. Interestingly, an optional transparent bonnet could be availed for customers wanting to display the Aventador’s powerful V12 engine for the public to see.

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Topics: china, lamborghini, sales



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