Infiniti has appointed Christian Blank as its director for Germany, Austria, Switzerland and Poland. He is tasked to develop the presence of Infiniti in the countries as well as drive the performance of its dealers, Infiniti said in a statement. Infiniti is preparing to run a major sales push in the region, armed by a new premium compact that will compete against the Audi A3 and BMW 1 series.
Infiniti is planning to open 45 new retail outlets in Germany, five in Switzerland, three in Austria and three in Poland in the next three years to boost its growth targets. Prior to joining Infiniti, Blank served director of Mazda's European fleet operations. Blank reports directly to Guillaume Pelletreau, Infiniti's head of sales in Europe.
To boost its sales in Europe, Infiniti will roll out a premium compact car in 2015. The compact is based on the Etherea concept unveiled at the 2011 Geneva auto show. It will be dubbed as the Q30, according to reports. Infiniti plans to build 60,000 Q30 for markets around the world at Nissan's plant in Sunderland, England.
A graduate of business and management, Blank commenced his career in 1999 as a strategy consultant for Roland Berger, specializing in the auto industry. In 2003, he was charged with overseeing the setting of Asian headquarters in Tokyo for the Industrial Investment Council, a governmental group that promotes investment in Germany. Blank joined Mazda Germany in 2007