Starting April 11, Christopher Barger will serve as the senior vice president for global programs of Porter Novelli's recently acquired PR firm, Voce Communication. Barger had been the director of global social media at General Motors Co. In Barger’s four-year stint at GM, he focused on social-media content development and community management for online properties such as the marketer's "FastLane Blog."
He also assisted in providing internal training in order to integrate social media across GM's marketing initiatives.
Before working at GM, Barger had developed blogs and podcasts for IBM. Last February, Porter Novelli acquired Voce to boost its digital and social reach. Barger will stay in Detroit and concentrate on helping build relationships with current clients, adding to its client base and creating new social media strategies.
In an interview with Advertising Age, Barger talked about his plans for Voce and how social media can best be used by marketers. He said that social media has become an accepted practice within plenty of large organizations. He added though that there are “growing pains” when these efforts are integrated with the organizations’ PR, marketing and advertising.