Chrysler’s fleet of 300C saloons and Grand Voyager is the official transport for a gala concert on March 30 in central London to celebrate the 80th birthday of former Soviet leader Mikhail Gorbachev. At this Gorby80 party at the Royal Albert Hall, family and friends are set to mark Gorbachev’s historic achievements while handing out the inaugural “Mikhail Gorbachev: The Man Who Changed the World” awards.
This new honor is awarded each year to individuals who contributed to making the world a better place in the fields of global civilization, culture, social science and technology. Sharon Stone and Kevin Spacey are the hosts for this gala night that can be seen on TV in 49 countries.
On stage, artists from around the world are scheduled to perform in duets live. This list includes Paul Anka, Bryan Ferry, Dmitri Khvorostovskiy, Dame Shirley Bassey, Katherine Jenkins, Melanie C, “The Scorpions”, Andrey Gavrilov, Lara Fabian, Andrey Makarevich and “Machina Vremeni”, Milla Jovovich and Igor Krutoy.
Accompanying the performances would be the London Symphony Orchestra, with conductor Valeriy Gergiev. The VIP guests are expected to be carried by five Chrysler 300C luxury saloons and 10 Voyager MPVs. Nigel Land, director, Chrysler and Jeep in the UK, said that in this event, Fiat Group carries out its tradition of supporting the Nobel Peace Foundation.
Chrysler has intended the new Chrysler 300C to be one of the contenders in the executive sector in terms of quality – providing it with an array of standard equipment. To realize the 300C as a real competitor in terms of quality, Chrysler took careful steps in assessing rival models in areas like quality, refinement and craftsmanship. Chrysler well intended to build a 300C that would be at par or that even surpasses the levels of its rivals.
The carmaker even created a special internal team that would examine – through a digital design process -- not only the 300C but also other Fiat-Chrysler Group vehicles for 'perceived quality' from the point of view of its customers. Perceived quality refers to the customer’s impression of a vehicle in terms of looks and feel. Of course, customers get their impressions of a car by looking at its front end, by feeling the materials inside, by sitting on its seats or by taking a grip of the steering wheel.
To improve the perceived quality of the Chrysler 300C, the carmaker’s special internal team closely collaborated with the designers and engineers to work on not only the assembly of the executive car, but also the quality of its surfaces and materials.
For instance, Chrysler employed advanced high-strength steel to deliver a world-class structural stiffness, thereby enhancing the vehicle’s handling, safety and interior quietness. The carmaker also employed two composite underbody panels to further make the cabin a lot quieter. Aside from these panels that offer over 2.4 meters of acoustic insulation, the cabin of the 300C has been made quieter thanks to specially designed windscreen and front side windows as well as to the tripling of seals around the doors and special wheel well liners.
Noise is also minimized thanks to a laser-braised roof panel and rail sections that allow for an uninterrupted and aerodynamic unibody. Chrysler wants to make sure that the design is realized as intended, so it ensured that its Brampton facility in Toronto, Canada complies with Fiat Group's World Class Manufacturing philosophy that sets stiff standards for all plant processes -- from safety and environment to maintenance, logistics and quality. These standards allow Chrysler to improve production performance and quality with built-in flexibility while getting rid of waste at the same time.