Chrysler aims to redesign seven models or more

Article by Christian A., on August 29, 2010

Chrysler aims to redesign seven or more models in the next 18 months, as part of its strategy to increase domestic market share. This target is included in its five-year plan that the public will actually know more about when it will be unveiled on November 4.

The Detroit Free Press said that the 18-month timeframe represents half the time these projects would need before stepping in bankruptcy and becoming a Fiat ally.

In line with these plans, Chrysler will take several measures, including hiring new people and purchasing parts, interiors and workstations.

In a statement, Sergio Marchionne confirmed that the company does have these optimistic plans. He added that all the work that the company has put in since June has been leading towards providing the framework to "effectively drive volume over the medium to long term."

In addition, Marchionne attempts to explain the sales decrease in September that is only to be expected because the Cash for Clunkers program had been terminated.

He said that the September sales are "not relevant for Chrysler's future." He explained that September is not an indication of future performance and he isn't discounting the possibility that the October sales would have similar numbers.

He asked people to wait until November before making any conclusions. He said, "The future is a lot a lot better than the market share in September would indicate."

If you liked the article, share on:

Comments

Recommended

Dubai is one of the few countries where expensive cars are the norm, many of which are specially modified as well. And this just in: Bentley has debuted the new...
by - November 21, 2017
The 2018 Jaguar XEL with its stretched-out wheelbase and longer doors is the newest addition to the growing list of premium sedans in China---joining the ranks of Mercedes-Benz C-Class L,...
by - November 21, 2017
Honda this week announced that its all-new 2018 Clarity Plug-in Hybrid will arrive at US dealerships with a starting price of $33,400 beginning on the first of December. Because the...
by - November 21, 2017
Lamborghini had been expected to refresh its entry-level model – the Lamborghini Huracan – in late 2018 or early 2019. But here is some good news for fans of the...
by - November 20, 2017
The Chevrolet Corvette will be turning 65 years old in 2018, and as part of the celebrations, the brand is introducing a special edition C7 – the Chevrolet Corvette Carbon...
by - November 19, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries