The new Chrysler 300S has been given additional features that are meant to appeal to “younger, more style-centric customers.” Aside from the technical details, the 300S will also offer music studio quality sound.
Chrysler has partnered with the team from Beats By Dr. Dre to design the sound system for the car. It will consist of a 10-speaker audio system that “revolutionize[s] the expectations for audio quality in an automobile,” according to Oliver Francois, head of Chrysler marketing and Chrysler brand CEO. He claims that this system nearly replicates the recording studio sound of professionals.
“Our partnership with the Chrysler Group will set the bar for the way music should be heard in cars,” said Jimmy Iovine, Chairman of Interscope Geffen-A&M Records and co-founder of Beats by Dr. Dre. “Beats by Dr. Dre has always been about restoring the emotional music connection between an artist and the listener, and Chrysler vehicles beginning with the Chrysler 300S will let drivers hear music the way the artists intended, replicating the feel and the sound that artists and producers work so hard to achieve.”
The 2012 Chrysler 300S models powered by Beats by Dr. Dre audio system will arrive at Chrysler dealerships nationwide in the fall 2011.
Today, Chrysler Group together with Beats By Dr.Dre, announced a new partnership which for the very first time, incorporates the sound with studio quality of Beats technology by Dre into an automobile like the latest 2012 Chrysler 300S. A unique partnership such as this brings the music studio to consumers inside their cars not only by including speakers but by letting music makers themselves reproduce the quality of sound created in the studio. This great news was announced in Chrysler’s press conference held at the 2011 Auto Show in New York.
Instead of using the usual approach to automotive sound and entrusting engineers as music arbiters, Dr. Dre and Jimmy Iovine, founders of Beats By Dr. Dre worked together with Chrysler’s engineering team for the design and fine-tuning of the 10-speaker audio system. As a result, the audio experience gives a refined professional studio sound that can only be achieved by experienced music experts such as Dr. Dre, artist and legendary producer rolled into one, and Iovine, a highly-acclaimed producer and Interscope Records chairman.
Jimmy Iovine, Beats by Dr. Dre co-founder and Interscope Records chairman said that their partnership with Chrysler Group will set the standard for how musical sounds should be heard inside cars. Beats by Dr. Dre has been created to bring back the emotional connection between a listener and an artist through music. Starting with the 300S, Chrysler will enable drivers to hear music as intended by artists, duplicating the sound and feel that producers and artists exert so much effort to accomplish.
According to Chrysler Brand president and CEO Oliver Francois, the careers of Dre and Iovine have been built on innovative and progressive decisions that create musical, technological and popular cultural trends. Chrysler’s goal in working alongside Beats By Dr. Dre is to develop the potentials for audio quality in automobiles, establishing a new standard in sound, which comes as close as can be to duplicating the quality studio sound of professionals.
Models of the 2012 Chrysler 300S, equipped with the Beats By Dr. Dre audio system, will be available at Chrysler dealers all over the country in fall of 2011. For additional details, please check our website at www.beatsbydrdre.com or www.chrysler.com.
More about 2012 Chrysler 300S
The 2012 Chrysler 300S caters to younger, more stylish customers who are looking for world-class elegance along with sports-luxury as well as a more aggressive look. The 300S is a street machine designed for pleasurable driving that has 20-inch aluminum wheels with pockets in black finish, wider performance tires for all seasons, touring-tuned (V-8 engine) 2nd generation E-segment chassis structural design including 25% faster steering plus 20% heavier feel on the center than the 300 entry level model.
Suggestive of being born with street credibility and attitude, this Chrysler sedan has distinct body-color accents on the fascia and mirrors as well as headlamp bezels with black accents and matching black chrome sculpted horizontal grille blades to take the place of bright chrome, providing the 2012 Chrysler 300S with a low-profile street presence.
The Chrysler 300S models have an interior that radiates an athletic-luxury theme with 12-way power-adjustable driver and front passenger seats that have a large-bolstered, heated cloth sport seats with and black/Radar Red interior environment surrounding it. Piano Black is exclusively used on the interior center stack, steering wheel, instrument panel, door panel elements and gauge cluster to give a distinctly lacquered, highly-detailed look. The enthusiast-designed interior is completed with accents in Matte Carbon hydrographic finish in place of the usual burl wood.