Chrysler and Pure Detroit enter mediation on March 27 over false ad suit

Article by Anita Panait, on March 22, 2012

Chrysler Group LLC and Pure Detroit both agreed to a March 27 mediation to try to resolve a year-old lawsuit over the latter’s use of the "Imported from Detroit" phrase, according to court records. Both parties have agreed to an unnamed mediator. The row between Chrysler and Pure Detroit started March 2011, when the carmaker sued the clothing company on its use of the phrase "Imported From Detroit." 

Chrysler first used the phrase to refer to its Chrysler 200 on a popular two-minute Super Bowl commercial entitled "Born of Fire" that featured Eminem. Chrysler even created Web site ifdstore.com to sell clothing and other products that carried the "Imported From Detroit" logo.

Pure Detroit, however, contended that Chrysler’s goods are not even made in Detroit. In June, Judge Arthur Tarnow of the U.S. District Court for the Eastern District of Michigan turned down Chrysler’s motion for a preliminary injunction to stop the sale of the shirts by Pure Detroit. Tarnow said the court would not hold a trial before August.

In February, Pure Detroit remarked that Chrysler's "Imported From Detroit" campaign amounts to false advertising since the featured vehicles are not built in the city, but are produced elsewhere.

The T-shirt firm asserts that Chrysler has made false claims about the roots of the Chrysler 200, Chrysler 300 and the Town & Country, saying that none of the three vehicles are produced in Detroit.

Chrysler is assembling the 200 in Sterling Heights and the 300 and Town & Country are rolled out at two sites in Ontario, Canada. U.S. Magistrate Judge Michael J. Hluchaniuk gave Chrysler and Pure Detroit until April 3 to report on whether the mediation was successful. [source: Detroit News]

If you liked the article, share on:

Topics: chrysler

Comments

Recommended

We’re willing to bet that the Bentley Bentayga is not the first thing that comes to mind for most people who are into off-roading and outdoor activities. It just doesn’t...
by - November 23, 2017
The other day, it was confirmed that Volvo will finally bring the XC40 to US soil, where it will first make an appearance at the 2017 Los Angeles Auto Show....
by - November 23, 2017
There is no question that the new BMW M5 (F90) high performance sports sedan is more powerful, faster and more enticing than the previous model. But for interested customers in...
by - November 23, 2017
Following the Tesla Roadster’s electrifying revelation on Thursday, Musk’s highly ambitious goals have skyrocketed when he tweeted about his future plans for the new sports car. Well, kind of. The...
by - November 23, 2017
Earlier in November at the 2017 SEMA Show in Vegas is when Hennessey unwrapped the Venom F5 to all of us. But it was actually first introduced as a concept...
by - November 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries