Chrysler begins 2013 as the leader in Canada

Article by Christian A., on February 5, 2013

Chrysler Canada has achieved year-over-year sales growth for the past 38 straight months, standing for the lengthiest sales streak in the automaker’s history. In January 2013, Chrysler Canada sold 17,013 units compared with the 16,584 units in January 2012, which stands for a 3% climb. Dave Buckingham, Chief Operating Officer, Chrysler Canada, said that by beginning the new year as the top-selling automaker, its substantial investments in its product portfolio are validated.

Chrysler ended 2012 by breaking annual sales for Ram trucks, Jeep Wrangler, Chrysler 200 and Fiat 500. The automaker expects this momentum to persist until 2013. The mid-size car sales stayed incredibly strong in January, about 37% higher compared to the same month the previous year with sales of 1,065 units.

It should be noted that sales of the Chrysler 200 were 641, compared with 575 in January 2012, standing for an 11% rise. This also breaks records in January for Chrysler 200. In addition, sales of the Dodge Avenger doubled in January 2013 with 424 units, compared with 204 units sold in the same month the prior year. Furthermore, the fuel-efficient and stylish Fiat 500 established a record in January, with 328 units sold compared with 321 sold in the same timeframe of 2012, representing a 2% growth.

The Chrysler Town & Country, which was built in Windsor, posted a sales growth that tripled the results from January 2012, with sales of 619 units. This stands for a January sales record for the Chrysler Town & Country.

Chrysler minivans (Dodge Grand Caravan and Chrysler Town & Country), presently in their 29th year, accounts for about 70% of the minivan segment in Canada with over 13.5 million vehicles sold worldwide. Sales of the Jeep Wrangler, which Four Wheeler Magazine named “4x4 of the Decade”, grew by 44% in January 2013, having sold 1,048 units, compared with 729 units sold in January 2012. Jeep Wrangler sets a monthly sales record with these results.

The way the exterior of the Chrysler 200 has been designed combined with the use of sheet metal helps put focus on the smooth lines and the clean surfaces. Its front section is more sculpted and this is where one can see the unique brand grille of Chrysler. It is here where the new Chrysler trademarked winged badge can be seen as well.

Completing the look of the front are the new front fascia, new hood, projector beam fog lamps, and projector headlamps. There are also new features in the rear end like the deck lid, exterior mirrors, fascia, and LED tail lamps. Rounding off the rear is the stoplight which utilizes LED and mounted high on the center. For the interior, the quietness of the cabin has been enhanced.

As such, this has become the quietest for its class. This means that occupants can freely have conversations without worrying about noise coming from the outside. While the noise, vibration, and harshness (NVH) were indeed lowered, the brand put in a total of 45 treatments aimed at dampening the sound. These include laminated side glass, a feature typically experienced on vehicles at a higher price range.

Other treatments are the acoustic glass windshield and the use of sound absorption materials all across the vehicle. By using a new three-point engine mount system, isolation and sound are improved as well.

The Chrysler 200 sedan also comes with a new and enhanced powertrain range. With this, exceptional driving experience is guaranteed. Fitted to the model is the 2.4-liter World Gas Engine which has not only been recalibrated but is paired to a six-speed transmission. No wonder the Chrysler 200 is able to deliver a driving experience that is not only enjoyable but also fuel efficient. In terms of performance figures, the I-4 2.4-liter engine can deliver 173 hp with peak torque of 166 lb.-ft. There is also the choice to pair the engine to the automatic four-speed transmission.

Those who want a more exciting drive can opt to have the Pentastar 3.6-liter V6 engine. This engine offers the best of what two worlds can offer, that is, the best horsepower for its class through the V6 engine but with excellent fuel economy. For the Pentastar engine, output is 283 hp with peak torque at 260 lb.-ft. The engine is paired to the six-speed 62TE transmission.

No doubt customers will be able to drive the Chrysler 200 with more confidence. In addition, they are to experience less body movement with not as much vehicle shake when running on uneven roads. Isolation on rough roads meanwhile has been improved. Feel, response and precision of the steering are better as well. Finally, the use of premium tires results in more grip.

Topics: chrysler, canada, sales

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