Chrysler commences Diversified Certified program to aid Fiat’s dealers

Article by Anita Panait, on March 12, 2012

In an apparent effort to aid the cash flow of Fiat’s 140 U.S. dealers, Chrysler Group has launched its Diversified Certified program. Under the program, Fiat dealerships will certify and sell used vehicles of any brand, with Chrysler Group placing a warranty on every certified pre-owned vehicle of any brand. The program will cover dealers of Chrysler, Dodge, Jeep and Ram brands in about 60 days. 

"Just because we didn't build the vehicle, doesn't mean we won't back it with a Chrysler Group warranty," according to Eric Swanson, head of certified pre-owned vehicles at Chrysler. Swanson remarked that although they want their customers to visit their dealers and purchase a new or certified pre-owned Chrysler Group model, they are now giving them another option to consider.

To be covered by the program, non-Chrysler vehicles must have registered a travel distance of less than 48,000 miles on the odometer and be a 2008 model or newer. Swanson told Automotive News that certified vehicles will be awarded with a warranty of five years or 60,000 miles from original in-service date, whichever comes first.

"We thought it was a good chance to bring attention to [the Fiat] brand, and Fiat just had some great sales last month, so it's a good time to try it out with those guys," Swanson said, noting that most of the Fiat dealers also have Chrysler stores.

Fiat has posted tremendous sales success in February, with its Fiat 500 model posting a 69% year-on-year hike to 3,227 units. The company’s 140 Fiat dealerships in the US, however, have had slow sales, almost no service business and no supply of used Fiats. [source: Autonews]

If you liked the article, share on:

Topics: chrysler, fiat, dealer

Comments

Recommended

November 17 is considered a very special day for Tesla, as this is the day that they revealed the highly anticipated Tesla Semi. But Elon Musk did not think the...
by - November 17, 2017
More details have emerged about the new sixth generation of the BMW M3 just as the German premium practically announced the end of the current-gen 3 Series with the unveiling...
by - November 17, 2017
All is set for Volkswagen’s plans to enter the electric vehicle game, as prompted by the so-called Dieselgate scandal. In fact, the German carmaker has already made a commitment to...
by - November 17, 2017
As BMW has already revealed, the next generation of the BMW M5 (F90) is a four-wheel drive high-performance sedan with overwhelming power output and torque at its disposal. However, it...
by - November 17, 2017
McLaren unveiled a one-off Gold - on - Black 720S at the 2017 Dubai Motor Show which will be on display throughout the entire stretch of this week’s event. The...
by - November 16, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries