Chrysler commences Diversified Certified program to aid Fiat’s dealers

Article by Anita Panait, on March 12, 2012

In an apparent effort to aid the cash flow of Fiat’s 140 U.S. dealers, Chrysler Group has launched its Diversified Certified program. Under the program, Fiat dealerships will certify and sell used vehicles of any brand, with Chrysler Group placing a warranty on every certified pre-owned vehicle of any brand. The program will cover dealers of Chrysler, Dodge, Jeep and Ram brands in about 60 days. 

"Just because we didn't build the vehicle, doesn't mean we won't back it with a Chrysler Group warranty," according to Eric Swanson, head of certified pre-owned vehicles at Chrysler. Swanson remarked that although they want their customers to visit their dealers and purchase a new or certified pre-owned Chrysler Group model, they are now giving them another option to consider.

To be covered by the program, non-Chrysler vehicles must have registered a travel distance of less than 48,000 miles on the odometer and be a 2008 model or newer. Swanson told Automotive News that certified vehicles will be awarded with a warranty of five years or 60,000 miles from original in-service date, whichever comes first.

"We thought it was a good chance to bring attention to [the Fiat] brand, and Fiat just had some great sales last month, so it's a good time to try it out with those guys," Swanson said, noting that most of the Fiat dealers also have Chrysler stores.

Fiat has posted tremendous sales success in February, with its Fiat 500 model posting a 69% year-on-year hike to 3,227 units. The company’s 140 Fiat dealerships in the US, however, have had slow sales, almost no service business and no supply of used Fiats. [source: Autonews]

If you liked the article, share on:

Topics: chrysler, fiat, dealer

Comments

Recommended

Infiniti will commence sales of the new 2019 Infiniti QX50 in the spring, with a starting price of $36,550. But before the big launch, Infiniti has introduced a new reservation...
by - January 18, 2018
BMW fans may be surprised with what the car manufacturer’s boss Robert Irlinger said in a recent interview with Autocar during a recent media meeting. And this is the fact...
by - January 18, 2018
Currently, there aren’t any Lexus convertibles out in the market, but it seems like it won’t be too long until we see one again. This is because Toyota’s premium brand...
by - January 18, 2018
Hyundai revealed to the press that it doesn’t plan on breaking any kind of top speed records with its newest N performance line. That is because the brand mainly focuses...
by - January 18, 2018
There are so many aftermarket tuners out there that have been turning out pretty amazing Land Rover Defenders. It’s their popularity perhaps that has urged the automaker itself to join...
by - January 18, 2018
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries