Chrysler debuts 6 redesigned Dodge models in order to increase sales

Article by Christian A., on November 16, 2010

As part of a strategy to increase domestic sales by up to 45% in 2011, Chrysler Group LLC is introducing six redesigned Dodge models. In an interview at a race track near San Francisco, Ralph Gilles, head of the Dodge brand, said that the upgraded vehicles, including the Charger sedan and Durango SUV, are “critical” to accomplishing those sales targets.

TrueCar.com said that while there was an increase in Dodge-brand sales, 40% of deliveries in the third quarter were to corporate, government and rental car customers.

Gilles said that the new models, which will start selling at the end of this year, are expected to attract more retail customers. He said that the company still has “romantically powerful” nameplates, which will prosper if they’re improved and marketed well.

The other new Dodge vehicles in Chrysler’s lineup include the Avenger sedan, Grand Caravan minivan, Journey SUV and Challenger muscle car. Some of the updates are complete redesigns (Charger and Durango) while others received mid-cycle updates (Journey's suspension and interior).

Gilles added that retail sales are expected to increase due to the new models but fleet sales will probably remain flat. [via autonews - sub. required]

If you liked the article, share on:

Comments

Recommended

Dubai is one of the few countries where expensive cars are the norm, many of which are specially modified as well. And this just in: Bentley has debuted the new...
by - November 21, 2017
The 2018 Jaguar XEL with its stretched-out wheelbase and longer doors is the newest addition to the growing list of premium sedans in China---joining the ranks of Mercedes-Benz C-Class L,...
by - November 21, 2017
Honda this week announced that its all-new 2018 Clarity Plug-in Hybrid will arrive at US dealerships with a starting price of $33,400 beginning on the first of December. Because the...
by - November 21, 2017
Lamborghini had been expected to refresh its entry-level model – the Lamborghini Huracan – in late 2018 or early 2019. But here is some good news for fans of the...
by - November 20, 2017
The Chevrolet Corvette will be turning 65 years old in 2018, and as part of the celebrations, the brand is introducing a special edition C7 – the Chevrolet Corvette Carbon...
by - November 19, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries