As part of a strategy to increase domestic sales by up to 45% in 2011, Chrysler Group LLC is introducing six redesigned Dodge models. In an interview at a race track near San Francisco, Ralph Gilles, head of the Dodge brand, said that the upgraded vehicles, including the Charger sedan and Durango SUV, are “critical” to accomplishing those sales targets.
TrueCar.com said that while there was an increase in Dodge-brand sales, 40% of deliveries in the third quarter were to corporate, government and rental car customers.
Gilles said that the new models, which will start selling at the end of this year, are expected to attract more retail customers. He said that the company still has “romantically powerful” nameplates, which will prosper if they’re improved and marketed well.
The other new Dodge vehicles in Chrysler’s lineup include the Avenger sedan, Grand Caravan minivan, Journey SUV and Challenger muscle car. Some of the updates are complete redesigns (Charger and Durango) while others received mid-cycle updates (Journey's suspension and interior).
Gilles added that retail sales are expected to increase due to the new models but fleet sales will probably remain flat. [via autonews - sub. required]