Chrysler gets 20% sales boost in April with 141,165 units sold in US

Article by Christian A., on May 2, 2012

Demand for Chrysler Group's mid-sized sedans, SUVs and minivans helped the company achieve a 20% sales boost in April. This is the company's 25th successive month of year-over-year profits. Specifically, the company posted sales of 141,165 units in the U.S. market. This figure is Chrysler's best April since 2008.

At the end of the month, Chrysler had a 59-day supply of automobiles on hand. The inventory figure considered to be ideal is 60 days. The Chrysler 200 sedan was the company's second bestseller in April, with 13,343 units sold, up 61% from the same month last year. On the other hand, the Dodge Avenger sales increased 47% to 11,147 vehicles.

Chrysler's mid-sized sedans hit record sales last month since 25,193 Dodge Stratus and Chrysler Sebring sedans were sold in June 2004. In April, the 200 and the Avenger carried $3,000 cash rebates or 0% financing for a maximum of 72 months, boosting the sales growth, dealers relate.

According to David Kelleher, who is the chairman of the Chrysler National Dealer Council, the Dodge Avenger is a "great" vehicle to bring to the "at-large" clients, who are searching for a ride in a certain payment range.

Moreover, the 200 is not "far behind it," said Kelleher, who is also the owner of David Dodge in suburban Philadelphia Sales of Chrysler's two minivans also increased in April, with the Dodge Grand Caravan up 27% to 11,183 vehicles and the Chrysler Town & Country up 22% to 10,773 units. CEO Sergio Marchionne at Chrysler-Fiat commented at an event in Detroit that the company's minivans will have a new platform as originally planned by 2014.

The Ram pickup continued to be the company's bestseller with 21,126 vehicles, up 19% from the same period last year. At last month's New York car show, Chrysler introduced a re-engineered Ram, which is set to arrive in dealerships in the fall.

The new Chrysler 200 mid-size sedan offers consumers exceptional craftsmanship throughout with an elegant and lively drive, state-of-the-art technology, abundant safety features standard, and other exemplary standards. The 2011 Chrysler 200 will more than satisfy customers looking for an exhilarating and affordable alternative that is stylish and substantial.

Practically every part has been improved or replaced for 2011 so that the Chrysler 200 has a unique identity and place in the very crowded segment of mid-sized sedans. Upgraded exterior and sheet metal include both fascias and fenders, grilles sporting Chrysler’s newly branded wing badge, a new hood, LED positioning lighting in the front headlights, rear-deck lid and exterior mirrors, new fog and projector headlights, new LED taillights, and a centre LED high-mounted stoplight.

Today, customers are smart and expect smart cars that combine good looks with substantive features. So, the new Chrysler 200 meets these expectations for style and substance with a reliable, capable. comfortable, safe, fuel efficient, and stylish offering.

Drivers of the 2011 Chrysler 200 will find agility and confidence when driving in any situation, from commuting in the city to a weekend adventure on winding roads to taking friends and family out on the town.

Almost the entire suspension was improved or reworked, including 26 of the 30 suspension bushings, and the geometry was fully re-engineered. The track is wider by an inch, tires are wider with increases from 215 to 225 mm. And it is 12 mm lower in the front and 6 mm in the rear. Altogether, it has a wider, stronger stance.

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