Chrysler Group LLC changes name to FCA US LLC, Italy unit becomes FCA Italy SpA

Article by Christian A., on December 18, 2014

The name “Chrysler Group LLC” is now nothing but a memory. This came after Fiat Chrysler Automobiles disclosed that it Chrysler Group is now legally known as FCA US LLC. Fiat Chrysler also disclosed that Fiat Group Automobiles SpA is now known as FCA Italy SpA. The new name effectively removes the name of founder Walter P. Chrysler from the company.

Fiat Chrysler said in a statement that the name change does not affect Chrysler Group’s base location in Auburn Hills, Michigan, its holdings, management team, board or brands. The company added that FCA US LLC “remains proud of its joint heritage” and that the company continues to “build upon the solid foundations” set by Walter P. Chrysler in 1925 and a “rich Fiat heritage that dates from 1899.”

The name change also does not affect the names of its US brands -- Chrysler, Dodge, Jeep, Ram, Fiat and Alfa Romeo – as well as their marketing efforts. Ed Garsten, FCA US’s head of digital media, explained in the company’s Web site that the name change is part of the changes underway since Fiat Chrysler Automobiles was created in October.

He noted that despite the change, FCA US’s commitment to quality, style, performance and service hasn’t changed. He added that the new name reflects FCA US’s in the new company.

However, it is not only Chrysler that is losing its name, but also Fiat, which stands for “Fabbrica Italiana Automobili Torino” or “Italian Auto Factory Turin."

The company said the change was made to emphasize the fact that all Group companies globally are part of a single organization. Other Group companies in other operating regions will also have their names changed.

Topics: chryser, fiat

If you liked the article, share on:

Comments

Recommended

Alfa Romeo’s much anticipated launch of a new larger sedan has been put off by at least three more years as reported by Automotive News. What was supposed to arrive...
by - September 20, 2017
What can we expect from Mercedes-Benz for this year and the next? It seems all matters have been laid out with luxury carmaker’s vehicle lineup for 2017 and 2018. As...
by - September 19, 2017
It was in February when Ford revealed the new Fiesta ST, just before it made its official debut at the 2017 Geneva Motor Show in March. But it is not...
by - September 19, 2017
If you search for the word "grille" on the dictionary, what you will get is a definition that says "a grating forming a screen or barrier, or an ornamental one...
by - September 19, 2017
We recently heard that Italian automakers, Ferrari and Lamborghini, are not so keen on building an all-electric sports car just yet. On the contrary, Bentley has just confirmed that there...
by - September 17, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries