Chrysler Group names Reid Bigland to lead US comeback of Alfa Romeo

Article by Christian A., on August 20, 2014

Chrysler Group has tapped Reid Bigland to lead the return of Alfa Romeo in the United States, as marked by the launch of the Alfa Romeo 4C sports car in the country. Bigland served previously as head of Chrysler’s Ram brand. Replacing him as Ram is Robert Hegbloom, Chrysler said today in a statement.

Bigland is still expected to fulfill his roles as chief of Chrysler’s sales in the US and chief executive of Chrysler Canada.

Fiat Chrysler CEO Sergio Marchionne said in the statement that Bigland’s appointment at Alfa Romeo indicate of how committed Fiat Chrysler is to the establishment of this brand in North America, a process commenced with the launch of the Alfa Romeo 4C.

He said that they expect much more from Alfa Romeo in the next few years, as outlined in the five-year plan presented on May 6, 2014. He added that Bigland’s seniority and experience are ideal for the significant task underway.

Alfa Romeo pulled out from the US in 1995, just when the 164 sports sedan reached the end of its production run. In May, Marchionne disclosed that Fiat Chrysler will spend $6.9 billion (EUR5 billion) to revamp Alfa’s lineup, while position it as a rival to BMW, Audi, Cadillac and other sporty luxury brands. In 2013, Alfa sold just 74,000 cars around the world.

Marchionne wants Alfa to sell 400,000 vehicles globally by 2018, with the US as one of the major markets. Alfa will introduce a new midsize sports sedan in the US by 2016, while seven other new models will be rolled up in the duration of the five-year plan. [source: Chrysler]

If you liked the article, share on:

Comments

Recommended

A lot of people have been questioning BMW’s design direction lately, albeit the beautiful Z4 concept and the alluring 8 Series concept are excluded from this narrative. This began after...
by - September 20, 2017
We first saw the Galibier Concept eight years ago when Bugatti unveiled it. But today, it seems like they still have not given up on the development of an ultra-luxury...
by - September 20, 2017
With all the hype surrounding the Dodge Challenger SRT Demon, it seems that it will be one of the most successful vehicles from the automaker even before it hits the...
by - September 20, 2017
McLaren Special Operations’ (MSO) latest project pays tribute to the racing homologation car from 1997 - that is the F1 XP GT “Longtail”. Today, they have styled six new McLaren...
by - September 20, 2017
Alfa Romeo’s much anticipated launch of a new larger sedan has been put off by at least three more years as reported by Automotive News. What was supposed to arrive...
by - September 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries