Chrysler Group posts a 30 percent increase in May sales

Article by Christian A., on June 1, 2012

Thanks to brand such as Chrysler, Jeep and Ram, Chrysler Group was able to post a 30 percent increase in May sales. Chrysler brand appears to be the most popular in May as its sales surged 81 percent. Jeep sales increased 24 percent, while Ram posted a 23 percent increase. The Fiat 500 becomes more popular in the United States, as sales increased 128 percent to 4,000 units.

Sales of the Chrysler 200 mid-sized sedan also increased by 87 percent to 13,250 units. "In spite of a tremendous amount of global economic uncertainty, the U.S. vehicle sales industry continues to power ahead," said Reid Bigland, the head of Chrysler's U.S. sales operations, said in a statement. Chrysler's U.S. sales have increased 33 percent this year to 689,257 units.

According to Autonews, Chrysler has also been helped in May by vehicles such as the Jeep Grand Cherokee SUV, as well as fleet orders and some of the industry's highest retail discounts. And the games are starting to be even harder as the Japanese competitors are back fully in the marketplace. According to Chrysler CEO Sergio Marchionne, it is comething that Chrysler have not had to deal effectively with over the last 12 months.

Jeep invented the premium SUV almost 18 years ago by introducing the Jeep Grand Cherokee. More than four million in sales have passed, and now Jeep has improved this formula to perfect combining real-world ability and refinement with the new 2011 Jeep Grand Cherokee.

The new Grand Cherokee offers premium road performance while sustaining Jeep’s legendary 4WD, torque-on-demand two-speed transfer case, and towing ability. It also delivers improved fuel efficiency (up to 11%) and a first-class interior.

Jeep carefully listened to its customers and the market to create a new Grand Cherokee that hits all the marks for superior road performance and classic top-class Jeep abilities.

The new Quadra-Lift air suspension provides renowned Jeep off-road abilities with the new Selec-Terrain system so that the driver can select the best drive system that matches the drive conditions. New independent suspension in the front and rear provides excellent road handling and ease.

The new Grand Cherokee is based on a recognised unibody rear-wheel-drive platform that shares the same foundation as the Mercedes-Benz ML.

Jeep pioneered the SUV, and the new Grand Cherokee is the SUV evolved, with such innovations as Quadra-Lift air suspension and Selec-Terrain traction control.

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