Chrysler Group reported a 21% increase in its total sales for 2012 compared to 2011. In December 2012, the company posted a 10% year-over-year sales increase. Chrysler revealed these results during a year when it had consistently increased its market share and sales volume. December is actually the 33rd straight month that its sales had grown year-over-year.
While the increase in December sales had been modest, the Chrysler had ended 2012 with 39% higher sales than the previous year. Actually, 2012 was when Chrysler had its best sales results since 2008, which was right before the company became bankrupt. The Town & Country minivan led Chrysler sales last month. Despite the 4% drop in monthly sales to 9258 units, the model reported an 18% increase for the full year compared to 2011.
In December, Chrysler sales dropped by 1% to 9080 units. Nevertheless, the car still grew by 44% year-over-year. With 7175 units sold last month, the Chrysler 300 recorded a 40% increase. This represented the Chrysler brand’s largest annual increase with 95% year-over-year. Meanwhile, the Dodge brand experienced a more modest annual sales increase of 16% in 2012, with the Grand Caravan minivan standing for the largest portion of sales.
Last month, its sales increased by 19% to 14,160 units sold. This gave the Grand Caravan with 28% higher sales in 2012 than in 2011. The Charger came in next, with a 9% increase in monthly sales to 7867 units, and an 18% overall increase.
For December, 7688 units of the Journey crossover were sold, standing for a 9% monthly increase. But it had an annual sales increase of 18% compared to 2011. Coming in next was the Avenger sedan with 7382 units sold in December. This stood for a 19% increase, giving the year a 51% increase compared to 2011.
The 2011 North American International Auto Show (NAIAS) served as a platform for Chrysler to introduce to the world its all-new 2011 Chrysler 300 sedan. Featuring a unique styling language, technological innovation, premium E-segment sedan features and legendary quality, the 2011 Chrysler 300 is set to write a new chapter for the brand’s legendary history and will pave the way for a new course for Chrysler.
Made from premium materials and offering state-of-the-art connectivity features as well as new chassis architecture and best-in-class power, the all-new Chrysler 300 will definitely showcase every detail of the brand’s new attitude. Olivier Francois, President and CEO – Chrysler Brand, Chrysler Group LLC, says that the 2011 Chrysler 300 is the perfect representation of American ingenuity and the supremacy of Detroit-designed vehicles in different parts of the world.
Chrysler 300 team has set the bar higher for craftmanship, technology and refinement, following the goal of the American brand to make the all-new Chrysler flagship bolder and more powerful, thus delivering new world-class quality and performance at an affordable price.
New Chrysler brand is driven by its passion for design, people and the environment which are thoroughly embodied by the 2011 Chrysler 300 – in terms of its expressive design, state-of-the-art connectivity and world-class levels of quality and efficiency.
2011 Chrysler 300 features unexpected design details and contemporary styling on top of its 55 years of head-turning style and elegant proportions. An all-new grille is installed up front, featuring seven deeply sculpted horizontal, liquid-chrome finished blades that represents the precision in designing the said vehicle – this and the new Chrysler wing badge work well together to give a unique contrast against the car’s bright-chromed grille surround.
A pair of so-called “key slot” headlamps with scalloped lower edge help illuminate the road during night drives. Bi-functional projector headlamps are found inside, forming a “C” shape together with the LED-illuminated daytime running lamps for a stronger on-road presence.