Chrysler introduces the 2013 300 Motown Edition

Article by Christian A., on December 24, 2012

Chrysler will release a special Motown Edition 300 sedan in celebration of Motown Records, the iconic record label that has produced some of the greatest musicians in history. Next year, “Motown: the Musical” is also set to make a splash in Broadway. The Motown 300 is based on a stock 300, which will be powered by a 3.6-liter Pentastar V-6 (292 hp) partnered with Chrysler’s eight-speed automatic transmission.

There are four available colors for this car: bright white, gloss black, deep cherry red, and jazz blue (a new hue). The car rides on a set of four 20-inch polished aluminum wheels. The shiny wheels are a match to the grille, which consists of seven horizontal chrome blades, and other chrome trim pieces on the front and rear fascias, rear-view mirror caps, exterior window trim, and door handles.

There are Motown badges on the front quarter panels to signify that the vehicle is an edition 300. The interior of the Motown 300 uses a white and black color scheme. Its interior gets a black trim mainly but it is enhanced with black olive ash wood trim, black soft touch material on the dashboard and doors, and piano black accents on the center stack and steering wheel. Meanwhile, the seats make use of pearl white Nappa leather upholstery and it features black piping and stripes.

The seatbacks also have embossed Motown Ms. Since music is the inspiration for this special edition car, the Motown 300 is equipped with the Beats Audio sound system, including 10 speakers and two subwoofers. It also gets an SD card pre-loaded with 100 popular Motown songs on it. Chrysler’s Uconnect 8.4-inch touchscreen display controls the entire system.

Motown 300 will start selling next spring, priced from $33,990 (which includes destination charges). In addition, Chysler will launch a new advertising campaign for the Motown 300 that features Motown Records founder Berry Gordy. Previews for Motown: the Musical, starts showing at Broadway’s Lunt-Fontanne Theatre on March 11, 2013.

Whether they are holding a steering wheel, sitting in a seat or merely looking at the dashboard panels, the tangible sensations, the shape of objects and the materials they are made of creates people’s opinion. A car’s look and feel contributes to the impression of noticeable quality.

The company’s interior team coordinated closely with the engineers and designers to develop the Chrysler 300C from the ground up. The effort was done for the 300C to achieve a high quality executive car level.

The 300C’s extraordinary interior silence, exceptional safety and confident handling are due to its cutting edge HSLA steel which provides premium firmness to the car’s structure. Composite underbody panels further enhance sound suppression in the car’s interior. The same feature provides a windscreen and front side windows specifically made for their remarkable acoustic performance. In addition, it also offers over 2.4 meters of acoustic insulation. Furthermore, the feature provides triple seals around the doors and special wheel well liners. To top it all off, a laser-braised roof panel and rail sections give further noise reduction. The two features also deliver an uninterrupted and aerodynamic unibody.

The factory where the model is manufactured made sure that they carry out the design in the best way possible. They adopted Fiat Group's World Class Manufacturing philosophy. This means strict guidelines for high standard quality control is applied to the vehicle in every step of its development—from maintenance, logistics and quality up to its safety and environment. The car’s objective is to constantly enhance production quality and performance with integrated flexibility while step by step reducing waste. The vehicle is produced in Brampton, Toronto, Canada.

Press Release

Chrysler 300 Motown Edition

If cars are the heart of the Motor City, music is its soul. The new 2013 Chrysler 300 Motown pays tribute to the Motor City's resurgence and determination through Detroit-born style and world-class ingenuity. Harking back to the days when bright work ruled Woodward and Jefferson Avenues, this limited-edition Chrysler flagship sedan includes bright chrome front and rear fascia accents, mirror caps, door handles and daylight-opening surround, and a unique Mopar bright chrome grille with seven sculpted horizontal blades. Large 20-inch polished "heritage" design aluminum wheels provide an elegant look, while its touring-tuned suspension delivers world-class levels of ride, handling and comfort. Completing this Chrysler flagship sedan's curb appeal are black accented Chrysler wing badges and "Motown" fender badges that transcend the city's rhythm and spirit. Available exterior colors include Bright White, Gloss Black, Deep Cherry Red and new Jazz Blue.

Inside, the new 2013 Chrysler 300 Motown is further proof that style and luxury can come from a place like the Motor City. Unique Pearl White Nappa leather seating with perforated inserts are surrounded by a black interior environment for a contemporary look. Tying in the contrasting interior theme are black piping and accent stripes on the seats, while a debossed "Motown" logo on the front seatbacks provide thoughtful detail. Extensive use of Piano Black on interior center stack, instrument panel, steering wheel, gauge cluster and door panel elements provide a uniquely lacquered and highly detailed appearance. Completing this special-edition interior environment are authentic Black Olive Ash wood trim and satin silver finished accents.

Special Pre-loaded 100 Tracks of Motown

Making sure the soul of Motown can be heard and felt, this limited-edition Chrysler sedan includes 100 tracks from original Motown recording artists loaded on the Uconnect 8.4's SD card reader. State-of-the-art Uconnect 8.4 provides Chrysler 300 Motown passengers with the segment's largest touchscreen display (8.4-inch) and mobile infotainment, connectivity and multimedia features. Delivering a sound experience as the artist intended, the segment-exclusive 10-speaker Beats Audio system with 12-channel amplifier and proprietary Beats Audio algorithm is also available.

Best-in-class V-6 Fuel Economy

Once limited to premium import vehicles costing twice as much, the Chrysler 300 Motown features a segment-exclusive ZF eight-speed automatic transmission paired with its award-winning 3.6-liter Pentastar V-6 engine for best-in-class V-6 fuel efficiency with up to an EPA estimated 31 highway mpg. With 292 horsepower on tap and a state-of-the-art transmission design, the Chrysler 300 Motown delivers world-class precision and refinement.

Motown Soul Arrives This Spring

The 2013 Chrysler 300 Motown arrives at Chrysler's US dealerships in the spring of 2013 and has a U.S. Manufacturer's Suggested Retail Price of $32,995, excluding $995 destination charge.

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