Chrysler will release a special Motown Edition 300 sedan in celebration of Motown Records, the iconic record label that has produced some of the greatest musicians in history. Next year, “Motown: the Musical” is also set to make a splash in Broadway. The Motown 300 is based on a stock 300, which will be powered by a 3.6-liter Pentastar V-6 (292 hp) partnered with Chrysler’s eight-speed automatic transmission.
There are four available colors for this car: bright white, gloss black, deep cherry red, and jazz blue (a new hue). The car rides on a set of four 20-inch polished aluminum wheels. The shiny wheels are a match to the grille, which consists of seven horizontal chrome blades, and other chrome trim pieces on the front and rear fascias, rear-view mirror caps, exterior window trim, and door handles.
There are Motown badges on the front quarter panels to signify that the vehicle is an edition 300. The interior of the Motown 300 uses a white and black color scheme. Its interior gets a black trim mainly but it is enhanced with black olive ash wood trim, black soft touch material on the dashboard and doors, and piano black accents on the center stack and steering wheel. Meanwhile, the seats make use of pearl white Nappa leather upholstery and it features black piping and stripes.
The seatbacks also have embossed Motown Ms. Since music is the inspiration for this special edition car, the Motown 300 is equipped with the Beats Audio sound system, including 10 speakers and two subwoofers. It also gets an SD card pre-loaded with 100 popular Motown songs on it. Chrysler’s Uconnect 8.4-inch touchscreen display controls the entire system.
Motown 300 will start selling next spring, priced from $33,990 (which includes destination charges). In addition, Chysler will launch a new advertising campaign for the Motown 300 that features Motown Records founder Berry Gordy. Previews for Motown: the Musical, starts showing at Broadway’s Lunt-Fontanne Theatre on March 11, 2013.
Whether they are holding a steering wheel, sitting in a seat or merely looking at the dashboard panels, the tangible sensations, the shape of objects and the materials they are made of creates people’s opinion. A car’s look and feel contributes to the impression of noticeable quality.
The company’s interior team coordinated closely with the engineers and designers to develop the Chrysler 300C from the ground up. The effort was done for the 300C to achieve a high quality executive car level.
The 300C’s extraordinary interior silence, exceptional safety and confident handling are due to its cutting edge HSLA steel which provides premium firmness to the car’s structure. Composite underbody panels further enhance sound suppression in the car’s interior. The same feature provides a windscreen and front side windows specifically made for their remarkable acoustic performance. In addition, it also offers over 2.4 meters of acoustic insulation. Furthermore, the feature provides triple seals around the doors and special wheel well liners. To top it all off, a laser-braised roof panel and rail sections give further noise reduction. The two features also deliver an uninterrupted and aerodynamic unibody.
The factory where the model is manufactured made sure that they carry out the design in the best way possible. They adopted Fiat Group's World Class Manufacturing philosophy. This means strict guidelines for high standard quality control is applied to the vehicle in every step of its development—from maintenance, logistics and quality up to its safety and environment. The car’s objective is to constantly enhance production quality and performance with integrated flexibility while step by step reducing waste. The vehicle is produced in Brampton, Toronto, Canada.