Chrysler invited 600 dealers to apply for franchises to sell Fiat cars in the U.S.

Article by Christian A., on August 29, 2010

Invitations from Chrysler Group were sent last Monday to about 600 dealers in 119 US markets to apply for franchises to offer Fiat cars.

The invitations were sent by Laura Soave, head of Fiat North America, and Peter Grady, Chrysler's vice president of network development and fleet. Those who will accept the invitation will be in Detroit on Aug. 30 to attend the Fiat Experience program.

During this event, Chrysler will present details of its plans for the Fiat network. Interested dealers will be asked to present proposals by Sept. 22. Fiat franchisees will be chosen in early October. The Fiat 500 minicar is the first to go on sale. Production will start in Toluca, Mexico, in the fourth quarter.

Three other 500-based models will start selling by 2013, including a convertible, a sporty Abarth and a four-door hatchback with a raised roof.

In a statement, Grady said that the requirements for Fiat are straight forward: separate sales and display at launch, transitioning to a full dealership facility as the volume grows.

Dealers may even get the opportunity to offer Alfa Romeos since the brand is slated to return to the US market in 2012.

Chrysler spokesman Ralph Kisiel didn't provide many details about upcoming Alfa Romeo products or any Alfa Romeo network, except to state that the Fiat network might be expanded as more new products are added to the lineup.

The invitations were sent to dealers in 36 states and Puerto Rico. Chrysler said that in the next five years, the 119 markets have, strong small-car registrations and growth potential in the small-car segment. Chrysler intends to grant about 200 Fiat franchises across those markets.

If you liked the article, share on:

Comments

Recommended

The up-and-coming Audi E-tron GT four-door sports car is one of the electric cars that the premium carmaker has promised to deliver before 2025. But as early as now, some...
by - November 15, 2018
Magneti Marelli S.p.A., the high-end maker of automotive parts and components, will be soon own by a Japanese company. This comes as it current owner, Fiat Chrysler Automobiles has inked...
by - November 15, 2018
It has already been months since Czech carmaker Skoda unveiled the comprehensively refreshed – both in terms of design and engineering -- Fabia hatchback. Now, the car company will be...
by - November 14, 2018
After VIN registrations revealed months ago that Porsche was planning a new 718 Cayman T, new details have surfaced that about the hardcore model. According to a report by Auto...
by - November 14, 2018
After confirming in 2017 that its midsize pickup would be coming back to the United States, Ford took the wraps off the 2019 Ranger early last year. It featured an...
by - November 14, 2018