General Motors' strategy is catching on. Chrysler Group has announced that it is offering minivan customers a 60-day, money-back guarantee. Unhappy buyers who had traded in a competitor's vehicle for a Chrysler Town & Country or Dodge Grand Caravan can cite the minivan pledge to take advantage of this.
The offer runs through March 31. Sales chief Fred Diaz talked about Chrysler Group's confidence in selling the best minivans in the marketplace; hence, this promise that the company will take back the minivan if customers aren't satisfied with it. This offer doesn't come without strings though. There is a price that will be paid for a change of mind.
Chrysler spokesperson said that customers who return their minivans will be charged 30 cents for each mile driven, and they must drive it for at least 30 days before they exercise the option.
Upon making the purchase, dealers will have to present customers with a one-page statement determining the price they'll be paid if they choose to return the minivan.
Another thing that customers have to understand is that they will not get their trade-in vehicle back. Rather, customers who had negative equity on their trade-in vehicles will have that amount deducted from the money Chrysler refunds to them.
This means that if a person owed $2,000 more on their trade-in vehicle than that vehicle was worth, the $2,000 will be deducted.
Furthermore, the offer will be void if there is damage to the vehicle that's estimated to be worth more than $200. A Chrysler spokesperson said that the company is not expecting a high return rate.