Chrysler previews new models for its dealers

Article by Christian A., on September 13, 2012

Chrysler Group LLC held a company show last Monday to introduce to dealers the 66 different cars and truck model variations that will be launched by 2014. The show was led by CEO Sergio Marchionne in Las Vegas last Monday. Several dealers left the show confident that within the next two years, their lineup of cars and trucks will be more competitive.

Other chiefs of brands including Fiat SpA (Chrysler's majority owner) also attended. Two years ago, a similar dealer meeting was held in Orlando but only 29 models were presented. That batch was the first group of new models presented since its bankruptcy. As a result, Chrysler achieved 29 straight months of year-on-year monthly sales gains and an increase of the U.S. market share this year to 11.1% from 8.9% at the end of 2009.

Chrysler showed off the 66 cars and trucks on a two-tiered stage at the MGM Grand last Monday. Marchionne addressed representatives of 2,600 dealerships from throughout the globe.

Of this figure, 2,353 dealerships are in the U.S. Two Alfa Romeo models were introduced to the 178 U.S. Fiat dealers. Meanwhile, Chrysler dealers were presented with an all-new Chrysler 200 mid-size sedan that is significantly different from the current version and has the same appearance as the 2013 Dodge Dart. The Chrysler 100, a subcompact, will also be provided to its dealerships soon.

Joe Dehner, Head of Dodge Design at Chrysler Group LLC, referred to the Dart as a dream to design. He noted that its Alfa Romeo-derived platform allowed Chrysler to pen an exterior boasting of splendid proportions and dimensions. The new Dodge Dart comes with a design derived from performance, as evident with its Charger-inspired 'racetrack' rear lights and new crosshair grille, as well as its piano black accents.

The new Dodge Dart dons a coupe-like silhouette with stable "body-in, wheels-out" stance – made possible by the long, wide and low dimensions of the Compact U.S. Wide (CUS-wide) architecture that is borrowed from the Fiat Group. With this platform, it became possible to accentuate the fender formations as well as push the wheels to the corners – a configuration that gives the Dart its stable appearance. This allowed Dodge designers to stretch the skin of the Dart over the vehicle framework, resulting to a dramatic sculpturing.

Dhener added that designers were inspired by beautiful classic vehicles of the past while they were designing the new Dart. He remarked that these classic cars didn’t require unnecessary decorations just to be beautiful, as their beauty was derived from their surface work and presence. This inspired them to create a compact sedan that fuses incredible proportions, "aero-dramatic" surfacing and modern technology. Likewise, the new Dart features a quiet cabin that conveys a premium ambience.

Topics: chrysler

If you liked the article, share on:

Comments

Recommended

What has BMW been up to lately? The company recently announced that they are currently focusing on electrification, and so far, their new architecture will enable “electrification of every model...
by - July 26, 2017
A couple of days ago, Ford came out with their pursuit-rated F-150 Police Responder, and we were quite impressed with what it has to offer. And we are pretty sure...
by - July 26, 2017
Aside from fronting Honda’s annual summer tour, pop rock band OneRepublic was also given an opportunity to customize a 2017 Honda Civic Type R. The car is a one-off and...
by - July 26, 2017
Everyone seems to know that the Alfa Romeo Giulia has been recently experiencing problems. Turns out, the blame goes to Giulia’s software. Reid Bigland, big time executive from Alfa Romeo...
by - July 26, 2017
Romanian automotive media publication cars.ro earlier said that the new Ford Fiesta will no longer be offered in the United States. Robert Stiller, Ford’s vehicle program manager for the B-segment,...
by - July 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries