Chrysler reveals four 60-second spots

Article by Christian A., on April 2, 2012

The Chrysler/Fiat group is launching four 60-second spots, a set that it considers as the “second half” after having debuted the two-minute "Halftime in America" commercial in the Super Bowl. The ad agency Wieden & Kennedy, Portland, is responsible for these spots, which are each intended for a different company brand.

Clint Eastwood is the narrator for these ads. Each of the spots follows the theme: "hope and encouragement.” These commercials will be seen during several network TV sporting events, including the men's basketball semifinals Saturday and finals on Monday. They will also be looking forward to the American Country Music Awards on Sunday on CBS, and on "Mad Men" on the AMC cable network.

Chrysler/Fiat's Chief Marketing Officer Olivier Franciois wrote in his blog that some scenes from the Super Bowl may be familiar in the new set of ads.

All of the spots were inspired by stories we've heard from people across the country, showing the things they are doing every day to move forward and win their own second half. The ads are each specifically targeted to the Chrysler, Jeep, Ram Truck and Dodge brands. So far, the YouTube video of the Eastwood commercial has been viewed by almost 11 million visitors on YouTube.

If you liked the article, share on:

Comments

Recommended

South Korean carmaker Kia will try to follow up the success of its Sportage compact sports utility vehicle by introducing a smaller SUV (subcompact) in the United Kingdom in the...
by - October 18, 2017
It can no longer be denied that Jaguar Land Rover wants to design some more hardcore type versions of their SUV range --- soon after launching the Discovery SVX only...
by - October 18, 2017
Motorists in the United Kingdom who intend to purchase the new 2018 Hyundai Kona subcompact sports utility vehicle could start placing their orders on November 2, 2017. Marked by Hyundai...
by - October 18, 2017
For many years, Lamborghini has always relied on the use of large and powerful engines including the V10 and the V12. In fact, the company’s very first engine in the...
by - October 17, 2017
You can now get the Opel Crossland X that’s LPG-powered if you are not a fan of diesel. Recently, the company released their version of the Peugeot 2008 equipped with...
by - October 17, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries