Chrysler reveals four 60-second spots

Article by Christian A., on April 2, 2012

The Chrysler/Fiat group is launching four 60-second spots, a set that it considers as the “second half” after having debuted the two-minute "Halftime in America" commercial in the Super Bowl. The ad agency Wieden & Kennedy, Portland, is responsible for these spots, which are each intended for a different company brand.

Clint Eastwood is the narrator for these ads. Each of the spots follows the theme: "hope and encouragement.” These commercials will be seen during several network TV sporting events, including the men's basketball semifinals Saturday and finals on Monday. They will also be looking forward to the American Country Music Awards on Sunday on CBS, and on "Mad Men" on the AMC cable network.

Chrysler/Fiat's Chief Marketing Officer Olivier Franciois wrote in his blog that some scenes from the Super Bowl may be familiar in the new set of ads.

All of the spots were inspired by stories we've heard from people across the country, showing the things they are doing every day to move forward and win their own second half. The ads are each specifically targeted to the Chrysler, Jeep, Ram Truck and Dodge brands. So far, the YouTube video of the Eastwood commercial has been viewed by almost 11 million visitors on YouTube.

If you liked the article, share on:

Comments

Recommended

The Europe-bound WRC hatch developed by Toyota and Gazoo Racing team will be limited to just 400 examples as reported by AutoCar this week. Otherwise known as Gazoo Racing Masters...
by - July 21, 2017
Even cops get excited when they’re assigned to drive the best cars in the market. In Austria, police officers drive around in a Porsche 911 Carrera while in Milan, authorities...
by - July 21, 2017
Subaru has already announced that the all new Impreza will be out by fall this year. The 2018 model year not only gets a number of new upgrades, but it...
by - July 21, 2017
Do you ever wonder what challenges automakers have in selling limited edition cars? It’s different for each company but it can get stressful if the demand is high instead of...
by - July 21, 2017
Alpine is said to be developing an SUV which is believed to be the Porsche Macan’s closest rival. According to AutoExpress, the newly revived performance brand has been looking to...
by - July 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries